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Onia (clothing)

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Onia
IndustryClothing
FoundersCarl Cunow, Nathan Romano
Headquarters
New York, New York
ProductsSwimwear

Onia (o-nee-ah; the Hebrew word for “ship”) is a New-York based clothing company that sells luxury swimwear and ready to wear.[1] The company was founded in 2009 by Carl Cunow and Nathan Romano.

History

In 2013, Onia expanded its collection to include men’s casual wear.[2] In 2015, Onia launched women's swim and ready to wear.[3] In December 2015, Onia launched on Mr. Porter.[4] In 2019 the brand moved into licensing acquiring the men's license for Body Glove.[5]

Onia has been featured in The New York Times,[6] The Wall Street Journal,[7] and men’s fashion publications such as GQ and Detail.

Onia swimwear has become increasingly popular in the summer of 2019 amongst celebrities such as Kylie Jenner and Jessica Alba.[8]

Collaborations

Onia has an ongoing collaboration with Liberty Art Fabrics, who supplies fabrics for much of Onia’s swimwear. Onia has also collaborated with Ritz-Carlton Hotel Company and other resorts to create towels for resort guests.

Onia has entered into a multi-year licensing agreement with WeWoreWhat’s Danielle Bernstein. Their recent Italy collection sold nearly $2 million in swimwear within 12 Hours. [9]

Onia runs third-party distribution among brands such as Club Monaco, Theory, Mr. Porter and Net-a-Porter. In 2019 they are launching wholesale distribution for WeWoreWhat as a standalone brand at Coterie.[10]

References

  1. ^ “The Business of Onia Swimwear.” Forbes.
  2. ^ “Onia's Solid Henley Is a Crucial Layering Piece For Winter.”
  3. ^ "Onia Dives Into Women's Swimwear Market"
  4. ^ "Mr. Porter"
  5. ^ Hughes, Aria (2019-02-01). "Onia Moves Into Licensing". WWD. Retrieved 2019-02-02.
  6. ^ “Packing for Sea and Sun.” The New York Times.
  7. ^ “Well Cut Swim Shorts for Men.” The Wall Street Journal.
  8. ^ https://www.forbes.com/sites/josephdeacetis/2019/07/02/kylie-jenner-nick-jonas-jessica-alba-are-going-crazy-for-onia-swimwear-this-summer/#6031c0baf50d
  9. ^ https://www.businessoffashion.com/articles/professional/how-weworewhats-danielle-bernstein-sold-nearly-2-million-in-swimwear-in-12-hours
  10. ^ https://www.businessoffashion.com/articles/sponsored-feature/insights-specialty-retail-market-coterie
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