Spindrift Beverage Co.
Spindrift lemon, for example, contains 3% juice.
| Company type | Private |
|---|---|
| Industry | Beverage |
| Founded | 2010 in Waltham, Massachusetts, United States |
| Founder | Bill Creelman |
Key people | Bill Creelman |
Number of employees | 98 |
| Website | drinkspindrift |
Spindrift is a soda and seltzer company that was founded in 2010 by Bill Creelman. Spindrift's marketing emphasizes that there is 5-8% real fruit juice in every can of its sparkling water, as opposed to the "natural flavors" used by competitors.[1]
Background
Creelman said he named the company Spindrift after term for the white wash of a wave, or windblown surf, which he learned about when working on a fishing boat near Nantucket.[2]
Spindrift is currently available in 11 flavors: grapefruit, blackberry, cucumber, lemon, raspberry lime, orange mango, strawberry, cranberry raspberry, lime, pineapple, and half and half (half lemon, half tea).[3]
History
On April 1, 2010, Bill Creelman founded Spindrift Beverage Co., Inc. in Newton, Massachusetts.[4]
On May 03, 2017, Spindrift closed on $10 million of new growth capital led by VMG Partners.[5]
On June 4, 2014, Spindrift double their company's staff from four to eight people with public expectation of more jobs opening up.[6]
On February 28, 2018, Spindrift announced new distribution of their products in Kroger, Starbucks,[7] and Whole Foods.[8]
On March 20, 2018, Spindrift secured $20 million in funding from VMG Partners.[7] On June 14, 2018, Spindrift reported experiencing a 800% sales increase from 2016 to 2018.[9]
During March 2020, Spindrift raised $29.8 million in funding from Moelis & Company LLC.[10] As of November 2020, Spindrift has 105 employees and $69.9 million in total funding.[11]
References
- ^ Ellen, Mary. "Spindrift gets sprinkle of stardust in first nationwide campaign, on road to be 'beverage solution for everybody'". Foodnavigator-usa.com. Retrieved 2019-07-21.
- ^ "Massachusetts-based Spindrift upending seltzer industry by using real squeezed fruit". masslive. 2018-07-06. Retrieved 2020-11-29.
- ^ "Spindrift Flavors". drinkspindrift.com. Retrieved 4 October 2020.
- ^ "Spindrift - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2020-11-29.
- ^ Spindrift. "Spindrift Sparkling Water Closes $10 Million In New Growth Capital Led By VMG Partners". www.prnewswire.com. Retrieved 2020-11-29.
- ^ Chesto, Jon (2014-06-06). "Spindrift, the Charlestown soda company, has doubled its staff thanks to VC funds - Boston Business Journal". www.bizjournals.com. Retrieved 2020-11-29.
{{cite web}}: CS1 maint: url-status (link) - ^ a b "Spindrift secures $20M to ramp up advertising in sparkling water sector". Food Dive. Retrieved 2020-11-29.
- ^ "Spindrift CEO on quenching consumer thirst for sparkling water and real ingredients". Food Dive. Retrieved 2020-11-29.
- ^ "Spindrift CEO on quenching consumer thirst for sparkling water and real ingredients". Food Dive. Retrieved 2020-11-29.
- ^ "Spindrift secures $29.8M as the sparkling water category grows". Food Dive. Retrieved 2020-11-29.
- ^ "Spindrift Beverage Company Profile". Retrieved 2020-01-25.