Nar (company)
 | |
| Company type | Public |
|---|---|
| Industry | Mobile telecommunications |
| Founded | 2007 |
| Headquarters | Baku, Azerbaijan |
Key people | CEO: Gunnar Pahnke CMO: Gahraman Kazimov |
| Products | Mobile phone services |
| Revenue |   |
| Website | https://www.nar.az |
Nar is a brand for commercial activities of Azerfon, a mobile telecommunications company, located in Baku, Azerbaijan.
Company background
Azerfon LLC [1] launched its commercial activities on 21 March 2007 under brand name Nar Mobile. Today the network coverage of Azerfon claims to reach 80% of the territory of the Azerbaijan Republic (essentially all given that some 20% of the territory is under occupation). In certain remote areas (e.g. Qarxun and Sohub villages of Quba district) Nar is the only provider offering service. Currently, over 2,100,000 subscribers use the network. In 2009 a non-stock partnership agreement was signed between Azerfon LLC and Vodafone Company. In December 2009 Azerfon released its 3G (UMTS) network, the first GSM operator in Azerbaijan to do so.[2]
Marketing
Nar in Azerbaijani means pomegranate and that fruit is commonly used in the company's advertising[3] which, it has been claimed, is a 'symbol of the relationship between Azerbaijan’s rich cultural heritage and modern life'. In 2011, Nar Mobile advertisements prominently featured Ell & Nikki, Azerbaijan's Eurovision Song Contest 2011 winners. On April 6, the company announced rebranding, changing the brand name as Nar, the logo to symbolize pomegranate & communication bubble, and updating creative platform as "Nar Garden."
See also
- Telecommunications in Azerbaijan
- Ministry of Communications and Information Technologies (Azerbaijan)
- List of Azerbaijani companies
References
- ^ http://nar.az
- ^ Spiegel Online report
- ^ "Pomegranates used to advertise the 5 qapik per minute plan". Archived from the original on 2011-07-17. Retrieved 2011-07-29.