McKenna seeks a diagnosis for adult ADHD and talks to medical researchers, psychiatrists, psychologists, professors, and award-winning authors. McKenna talks about how his life as a husband and father are affected by ADD. The documentary includes Dr. Edward Hallowell, Thom Hartmann, Kate Kelly, Dr. Lenard Adler, Dr. Steven Kurtz, Dr. Umesh Jain, Dr. Annick Vincent, Dr. Laura Muggli, and Dr. Margaret Weiss.
In 2010 ADD & Loving It?! won a Silver World Medal for best TV medical documentary at the New York Festivals.[clarification needed]