ASA Late Model Series

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Not to be confused with American Speed Association.
ASA Late Model Series
Sport Auto racing
Founded 2003
Country  United States
Most recent champion(s) Sunoco NT: Brian Campbell
Northern: Chris Eggleston
Southern: Drew Brannon
2008 cars

ASA Late Model Series is a nationally touring American stock car racing series. Founded by Ron Varney in 2003 as the "USPRO Cup Series", it was renamed "ASA Late Model Series when it was purchased by the American Speed Association in 2004. After financial difficulties during the 2004 season, the series was sold back to its founders.

In the fall of 2005, Varney announced the purchase of the Southern All-Stars Asphalt Late Model Series to form the ASA Late Models South Series, plus the creation of the ASA Late Models North Series as regional touring series. The ASA Late Model Series would be renamed the ASA Late Model Challenge Series.

2010 Schedule[edit]

Sunoco National Tour[edit]

Troy Hintzsche's ASA Late Model at Madison International Speedway.

Northern Series[edit]

Southern Series[edit]

Date Track Winner of Race
March 27, 2010 New Smyrna Speedway Sean Bass
May 14, 2010 Rockingham Speedway Chase Elliott
June 5, 2010 Springport Motor Speedway Rained Out--Rescheduled for September 4th
June 12, 2010 O'Reilly Raceway Park at Indianapolis Rained Out
July 17, 2010 The Milwaukee Mile Andy Bozell
August 28, 2010 Nashville Superspeedway Jeff Choquette
September 4, 2010 Springport Motor Speedway A.J. Henriksen
September 11, 2010 The Milwaukee Mile Jeff Choquette
October 16, 2010 Illiana Motor Speedway Jeff Choquette
October 31, 2010 North Wilkesboro Speedway

Date Track Winner of Race
April 17, 2010 Toledo Speedway Jesse Saunders
May 1, 2010 Illiana Motor Speedway Brian Campbell
May 30, 2010 Grundy County Speedway Robbie Pyle
June 26, 2010 Plymouth Speedway Brian Campbell
July 4, 2010 Grundy County Speedway Eddie Hoffman
July 17, 2010 The Milwaukee Mile Griffin McGrath
July 24, 2010 Rockford Speedway Ryan Carlson
August 7, 2010 Owosso Speedway Eddie Hoffman
August 20, 2010 Dixie motor speedway Erik Jones
September 18, 2010 Berlin Raceway Chris Anthony
October 9, 2010 LaCrosse Fairgrounds Speedway Erik Jones
Date Track Winner of Race
March 14, 2009 Charlotte County Motorsports Park Drew Brannon
March 28, 2009 South Georgia Motorsports Park Landon Cassill
April 4, 2009 New Senoia Speedway Drew Brannon
May 9, 2009 Watermelon Capitol Speedway Drew Brannon
May 30, 2009 New Senoia Speedway Justin Larson
August 29, 2009 Concord Motor Speedway Colt James
October 3, 2009 Charlotte County Motorsports Park Drew Brannon

Past Champions (Challenge Division)[edit]

Past Champions (Northern Division)[edit]

Past Champions (Southern Division)[edit]

ASA naming dispute[edit]

As part of the splinter of the American Speed Association caused by the 2004 season, the American Speed Association was broken up. The Late Model Series was reacquired by Varney, while other assets were sold to Racing Speed Associates, led by Dennis Huth.

On December, 2007, Dennis Huth filed a lawsuit against the ASA Late Model Series seeking to invalidate and cancel the ASA Late Model Series trademark registration. The ASA Late Model Series responded that the lawsuit is frivolous and without merit and plan counter sue Mr. Huth for damages caused by suit. [1]

On January 14, 2009, the naming dispute was settled. In the end, both parties were allowed to keep the "ASA" name, but the ASA Late Model Series was forced to come up with a new logo, and both parties agreed to inform the racing public that the ASA Late Model Series is not related to, affiliated with, nor sponsored or endorsed by American Speed Association or ASA Racing. [2]

On October 11, 2010 it was announced publicly that in an Order signed on October 7, 2010 by US District Court Judge Matthew Kennelly, has permanently barred Louis R. (Ron) Varney, Jr, ASA Late Model Series, LLC and all those acting in concert or participation with them, including specifically ASALMS, LLC from any further use of the ASA or ASA LATE MODEL SERIES brand on or in connection with automobile race events anywhere in the United States. The injunction was delivered at the 2010 Oktoberfest Race Weekend at the La Crosse Fairgrounds Speedway. This forced the ASA Late Model Series cars to remove the any decals with the "ASA" name, and the ASA Late Model Series trailer to be removed from the premises.


  1. ^ ASA name dispute
  2. ^ Dispute Over ASA Trademark Amicably Resolved

External links[edit]