Aatma Gowravam

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Aatma Gowravam
Aatma Gowravam (1965 film).jpg
Theatrical release poster
Directed by K. Viswanath
Produced by D. Madhusudhana Rao
Written by Gollapudi Maruthi Rao
Bhamidipati Radhakrishna
Screenplay by K. Viswanath
Story by Yaddanapudi Sulochana Rani
Gollapudi Maruthi Rao
Based on Aathma Gouravam (Novel)
Starring Akkineni Nageswara Rao
Music by Saluri Rajeswara Rao
Cinematography P. S. Selvaraj
Edited by M. S. Mani
Distributed by Navayuga Films
Release date
Running time
170 mins
Country India
Language Telugu

Aatma Gowravam (English: Self-Esteem; Telugu: ఆత్మ గౌరవం) is a 1965 Telugu drama film, produced by D. Madhusudhana Rao under the Annapurna Pictures banner and directed by K. Viswanath. It stars Akkineni Nageswara Rao, Kanchana and Rajasree in the lead roles, with music composed by Saluri Rajeswara Rao.

The film marked the directorial debut of the great Indian film director K. Viswanath.[1] The film is based on the novel of same name by Yaddanapudi Sulochana Rani. It won the Nandi Award for Best Feature Film in that year. The film was screened at the Asian and African film Festival at Tashkent.[2][3]


Zamindar Varahala Rao [(Relangi)] does not have any children heirs for his property. He adopts Srinivas Rao [(Akkineni Nageswara Rao)] younger brother of farmer Ramaiah [(Gummadi)]. Santhanalaxmi [(Suryakantam)], wife of Zamindar does not like the middle-class people. She wants to adopt Venu [(Chalam)], son of her sister. Ramaiah wants Srinu to marry Savitri [(Kanchana)]. Santanalaxmi does not want any connections with Ramaiah and his family. When Ramaiah goes to the Zamindar's house with the proposal, he is insulted by Santanalaxmi. His sister dies and to get a better match to Savitri, he marries Vasantha. Savitri leaves the house to commit suicide. She is rescued by Geeta Devi [(Rajashri)], who is supposed to marry Srinivas Rao.




Film score by Saluri Rajeswara Rao
Released 1965
Genre Soundtrack
Length 36:34
Producer Saluri Rajeswara Rao

Music composed by Saluri Rajeswara Rao. Music released on Audio Company.

S. No. Song Title Lyrics Singers Length
1 "Preminichi Pellichesuko" Arudra Ghantasala 3:30
2 "Maaraajulochchaaru" C. Narayana Reddy P. Susheela, Vasantha 3:14
3 "Preminchanide Pellaadanani" Arudra Ghantasala, P. Susheela 3:37
4 "Paruvam Ponge Velalo" C. Narayana Reddy Ghantasala,P. Susheela 4:04
5 "Mundativale Naapai" Dasaradhi P.Susheela 4:55
6 "Andenu Nede Andani" Dasaradhi P. Susheela 3:31
7 "Oka Poolabaanam" Dasaradhi Ghantasala, P. Susheela 3:41
8 "Bratuku Netito Baruvai" Arudra P. Susheela 3:30
9 "Raanani Raalenani" Arudra Ghantasala 3:23
10 "Valapulu Virisina" Sri Sri Ghantasala, P. Susheela 3:09




  1. ^ "Articles : Movie Retrospect : Atma gowravam (1966)". Telugucinema.com. Archived from the original on 25 February 2012. Retrieved 2012-02-11.
  2. ^ Collections. Update Video Publication. 1991. p. 387.
  3. ^ "Arts / History & Culture : Celebrating a doyen". The Hindu. 26 April 2012. Retrieved 5 September 2012.

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