Aberdeen Group

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Aberdeen Group
Public
Industry Technology Services, Content Marketing Services, Research
Founded 1988
Headquarters Boston, MA
Key people
Gary Skidmore, CEO
Maribeth Ross, Managing Director & Chief Content Officer
Website aberdeenservices.com

Aberdeen Group, Inc. is an American technology and services company.

Purpose[edit]

Aberdeen conducts primary research studies surveying individuals as to their decisions and experiences when it comes to running their business.

Aberdeen Group was acquired by direct marketing company Harte-Hanks in September 2006.[1]

Aberdeen Group was acquired by Halyard Capital, a New York-based private equity fund in April 2015.[2]

Market Research Coverage[edit]

Aberdeen Group market research areas include the following:[3]

References[edit]

  1. ^ "Harte-Hanks (HHS) to Acquire AberdeenGroup". streetinsider.com. September 18, 2006. Retrieved November 16, 2015. 
  2. ^ Connors, Tarcy (April 14, 2015). "Halyard Capital Acquires Harte Hanks Market Intelligence". San Diego Business Journal. Retrieved November 16, 2015. 
  3. ^ Research Aberdeen Group Inc.
  4. ^ "Aberdeen Publishes ERP, IT Infrastructure, and Service Management Research Reports". MarketWatch. Retrieved February 12, 2012. 
  5. ^ Eddy, Nathan. "Recruitment Technology Drives Business Productivity: Report". eWeek. Retrieved February 12, 2012. 
  6. ^ Albert, Angeline. "Buyers lose out on savings by resisting automation". Supply Management. Retrieved February 12, 2012. 

External links[edit]