Aberdeen Group

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Aberdeen Group
Public
Industry Technology Services, Content Marketing Services, Research
Founded 1988
Headquarters Boston, MA
Key people
Gary Skidmore, CEO
Website aberdeen.com

Aberdeen Group, Inc. is an American technology and services company.

Purpose[edit]

Aberdeen conducts primary research studies surveying individuals as to their decisions and experiences when it comes to running their business.

Aberdeen Group was acquired by direct marketing company Harte-Hanks in September 2006.[1]

Aberdeen Group was acquired by Halyard Capital, a New York-based private equity fund in April 2015.[2]

Coverage[edit]

Aberdeen Group market research areas include the following:[3]

References[edit]

  1. ^ "Harte-Hanks (HHS) to Acquire AberdeenGroup". streetinsider.com. September 18, 2006. Retrieved November 16, 2015. 
  2. ^ Connors, Tarcy (April 14, 2015). "Halyard Capital Acquires Harte Hanks Market Intelligence". San Diego Business Journal. Retrieved November 16, 2015. 
  3. ^ Research Aberdeen Group Inc.
  4. ^ "Aberdeen Publishes ERP, IT Infrastructure, and Service Management Research Reports". MarketWatch. Retrieved February 12, 2012. 
  5. ^ Eddy, Nathan. "Recruitment Technology Drives Business Productivity: Report". eWeek. Retrieved February 12, 2012. 
  6. ^ Albert, Angeline. "Buyers lose out on savings by resisting automation". Supply Management. Retrieved February 12, 2012. 

External links[edit]