Aberdeen Strategy and Research
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| Company type | Public |
|---|---|
| Industry | Technology Services, Content Marketing Services, Research |
| Founded | 1988 |
| Headquarters | Boston, MA |
Key people | Gary Skidmore, CEO |
| Website | aberdeen.com |
Aberdeen Group, Inc. is an American technology and services company.
Purpose
Aberdeen conducts primary research studies surveying individuals as to their decisions and experiences when it comes to running their business.
Aberdeen Group was acquired by direct marketing company Harte-Hanks in September 2006.[1]
Aberdeen Group was acquired by Halyard Capital, a New York-based private equity fund in April 2015.[2]
Coverage
Aberdeen Group market research areas include the following:[3]
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References
- ^ "Harte-Hanks (HHS) to Acquire AberdeenGroup". streetinsider.com. September 18, 2006. Retrieved November 16, 2015.
- ^ Connors, Tarcy (April 14, 2015). "Halyard Capital Acquires Harte Hanks Market Intelligence". San Diego Business Journal. Retrieved November 16, 2015.
- ^ Research Archived August 17, 2010, at the Wayback Machine Aberdeen Group Inc.
- ^ "Aberdeen Publishes ERP, IT Infrastructure, and Service Management Research Reports". MarketWatch. Retrieved February 12, 2012.
- ^ Eddy, Nathan. "Recruitment Technology Drives Business Productivity: Report". eWeek. Retrieved February 12, 2012.
- ^ Albert, Angeline. "Buyers lose out on savings by resisting automation". Supply Management. Retrieved February 12, 2012.
External links
- Aberdeen Group Inc. Official Website
- "CPO Rising: The CPO's Strategic Agenda for 2008" Aberdeen Group Inc.