AdMarketplace

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adMarketplace, Inc
adMarketplace
Web address www.admarketplace.com
Launched 2000
Alexa rank
increase 7,448 (US Rank)[1] 28,406 (Global Rank)
Current status Active

adMarketplace is a search advertising marketplace. The company works with large search advertisers, their agencies, and well-known digital publishers to match relevant advertiser offers to user search queries performed on a publisher's site. The privately held company is headquartered in New York City.[2]

adMarketplace introduced an algorithmic bidding solution, BidSmart, for their search advertising platform in early 2014.[3]

Search advertising marketplaces represent a sizable but often overlooked segment of the Search Engine Marketing industry.

Services[edit]

adMarketplace operates an online marketplace that connects advertisers and publishers to serve PPC search ads on publisher properties in response to a user’s search. The company places keyword-targeted ads on web properties outside of traditional search engine result pages.

adMarketplace offers advertisers scale and performance via access to exclusive search traffic, according to the company website.[4]

For publishers, the company offers custom search monetization, flexible implementation, and transparent reporting. Publisher partners include Bloomberg, blekko, and Local.com. [5] [6]

The company positions itself as the only search syndication marketplace and allows advertisers to separate bid management by device type (computer/tablet/phone) and traffic source. The company claims that increased pricing control and transparency results in a higher ROI for advertisers.[7][8]

In 2013, adMarketplace partnered with Kenshoo to offer integration through Kenshoo’s campaign management dashboard.[9]

Recognition[edit]

In 2014, adMarketplace was named to Deloitte’s Technology Fast 500 as one of the fastest growing technology companies in North America.[10]

The Data Warehousing Institute (TDWI) named adMarketplace a 2014 Best Practices Award winner in Big Data Technology for its Advertiser 3D and BidSmart technologies.[11] Hewlett Packard also recognized adMarketplace with the 2014 Discover Award for its innovation in big data.[12]

History[edit]

adMarketplace was founded by James Hill in 2000. From 2003 to 2006, it was the exclusive search advertising platform for eBay; when that exclusivity ended, the company opened its platform to all advertisers and publishers.[13] The immediate impact was a major downsize, with just seven employees at one point,[14] but it then grew 50% in 2008 and reached 80 employees in 2011.[15] In 2012, adMarketplace grew to 100 employees, and was named the 8th fastest growing company in New York by Crains.[16] In 2014, adMarketplace was ranked one of the fastest growing technology companies in North America by Deloitte on their annual Fast 500 list,[17] and in 2016 adMarketplace was among the first 100 companies approved for the Trustworthy Accountability Group (TAG) registry

References[edit]