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Aircruise is a concept hydrogen airship envisioned as the combination of cruise ship and luxury hotel,[1] designed by the UK company Seymourpowell. Its design director is Nick Talbot. It has attracted the attention of Samsung Construction and Trading, for whom a concept video was produced.[1][2] It was later revealed that the concept was a publicity stunt by Seymourpowell, and nothing like this concept could ever work.[3]


The Aircruise would be a solar and hydrogen fuel cell-powered airship.[4] According to its design specifications, it would be 265 m (869 ft) tall containing 330,000 m3 (12,000,000 cu ft) of air and would carry a payload of 396 t (390 long tons; 437 short tons). It was "designed" to carry about 100 passengers with a flight crew of 6, 2 of whom are flight engineers, and another 14 supporting staff to look after passengers,[5] for a total of 20 crew.[6]

It would have glass floors for passengers to view the land and sea beneath.[7]

Its land speed would depend on the wind, but it would supposedly be capable of traveling at 100 to 150 km/h (62 to 93 mph),[5] in calm conditions, sufficient to travel from London to New York in 37 hours and from Los Angeles to Hong Kong[4] or Shanghai[6] in 4 days.

Its maximum altitude was 12,000 ft (3,700 m), and it was "specified" that it could fly at an altitude of about 300 feet for sightseeing.[6]

Critical response[edit]

The Aircruise concept received generally favourable criticism, much to the embarrassment of reporters when the hoax was revealed. For example, The Daily Telegraph stated that it could herald a new era of luxury travel.[8] Coverage in The Scotsman welcomed it as attractive for its environmental friendliness.[9]

Eco friend[edit]

Ordinary cruise ships release 3 times as much greenhouse gas as a Boeing 747 per passenger and 36 times as much as the Eurostar.[1] The Aircruise was thus claimed to be an eco friendly alternative, with its zero emission design.[1][4]