Baton Aldred Rogers Broadcasting
Aldred-Rogers Broadcasting Ltd. was a broadcasting company created in 1959 to launch Toronto's first private television station. The partnership was made up of media personality Joel Aldred and radio station owner Edward S. "Ted" Rogers. The station created was CFTO-TV and began operations in 1960. The partnership was short lived and ended when co-owner Aldred sold his interest in CFTO-TV in 1961. The company dissolved, but Ted Rogers retained his share and the company forged ahead to become Rogers Communications.