Alexander Osterwalder (born 1974) is a Swiss business theorist, author, consultant, and entrepreneur, known for his work on business modeling and the development of the Business Model Canvas.
Born 1974 in Sankt Gallen, Osterwalder obtained his MA in Political Science in 2000 at the University of Lausanne, where in 2004 he also obtained his PhD in Management Information Systems under Yves Pigneur with the thesis, entitled "The Business Model Ontology - a proposition in a design science approach."
In 1999 Osterwalder co-founded his first startup Netfinance.ch, which supplied education in online trading and investing. He was journalist for the Swiss business magazine BILANZ in 2000-01, and Senior Research Fellow back at the University of Lausanne from 2000 to 2005 in the time he finished his PhD research. In 2006 he founded BusinessModelDesign.com, and in 2010 he co-founded the consultancy firm Strategyzer.
In the late 2000s "Osterwalder and a team of 470 co-creators published a popular model for describing business models: the Business Model Canvas. The Business Model Canvas offers you an excellent model to further develop your ideas about the business model for monetizing data."
- Osterwalder, Alexander et al. "The business model ontology: A proposition in a design science approach." (2004).
- Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers. Wiley, 2010.
Articles, a selection:
- Osterwalder, Alexander, and Yves Pigneur. "An eBusiness model ontology for modeling eBusiness." BLED 2002 Proceedings (2002): 2.
- Dubosson‐Torbay, Magali, Alexander Osterwalder, and Yves Pigneur. "E‐business model design, classification, and measurements." Thunderbird International Business Review 44.1 (2002): 5-23.
- Osterwalder, Alexander, Yves Pigneur, and Christopher L. Tucci. "Clarifying business models: Origins, present, and future of the concept." Communications of the association for Information Systems 16.1 (2005): 1.
- Arent van 't Spijker (2014). The New Oil: Using Innovative Business Models to turn Data Into Profit. p. 70
- Zott, Christoph, Raphael Amit, and Lorenzo Massa. "The business model: recent developments and future research." Journal of management 37.4 (2011): 1019-1042.
- Chesbrough, Henry. "Business model innovation: opportunities and barriers." Long range planning 43.2 (2010): 354-363.
- Dave Hertig. "Alexander Osterwalder: My Interview". Retrieved 17 January 2016.
- "Alexander Osterwalder, Business Model Innovator," at linkedin.com. Accessed March 18, 2015.
- Alex Osterwalder at alexosterwalder.com