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All in My Head (Flex)

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"All in My Head"
Song

"All in My Head (Flex)" is the second single by American girl group Fifth Harmony, from their second studio album, 7/27, which was released on May 27, 2016. It features hip hop recording artist Fetty Wap, and contains an interpolation of the 1995 song "Flex" by Mad Cobra. The song debuted as an encore performance of the 2016 Billboard Music Awards.[2] The group later performed the song on the season 22 finale of Dancing with the Stars.[2] The song was serviced to rhythmic radio format in the US on May 31, 2016.[3] The music video was released on June 23, 2016.[4][5] "All in My Head" won the category Song of Summer at the 2016 MTV Video Music Awards.[6]

Background and release

Prior to the release of their second studio album 7/27, Fifth Harmony member Dinah Jane Hansen shared on Instagram her thoughts on her favorite album track "All in My Head (Flex)": "The vibe and rhythm to this I feel represents me best as a South Pacific Islander [...] This is just one of those feel-good songs that you can't help but jam to, no matter where you're at or who you're with!"[7] In a brief album review, the New York Post described the song as having "a jaunty electronic reggae-ish beat."[8]

The track samples the song "Flex" by Jamaican DJ Mad Cobra which itself interpolated elements of The Temptations' "Just My Imagination".[4] Fifth Harmony shot the single's music video in mid-May 2016.[9] The song won an MTV Video Music Award for Song of Summer.

Music video

The music video, directed by Director X, was released on June 23, 2016.[10] Set on a beach and tropical environment, the girls dance on top of rocks and pose in different ways during their individual solos barefoot and wearing different swimsuits as they also frolic on the sand and tides. Fetty Wap is also seen performing his solo isolated from the group. Shirtless men appear briefly throughout the video during each of the girls' moments. Five men encounter the girls walking up the beach as they join them in a party sporting beach wraps.[11]

Live performances

The group performed the song for the first time on television on May 22, 2016, during a special encore performance on Xfinity following the 2016 Billboard Music Awards, where they also performed "Work from Home".[12] On May 24, 2016 the group performed the song on the season 22 finale of Dancing with the Stars.[13] The quintet also performed the single on June 13, 2016 on the iHeart Radio Honda Stage in Los Angeles.[14] While promoting in Australia, they performed the song at the Grand Finale of the fifth season of The Voice (Australia) and on Sunrise (TV program).

Charts

Chart (2016) Peak
position
Australia (ARIA)[15] 19
Belgium (Ultratop 50 Flanders)[16] 46
Belgium (Ultratip Bubbling Under Wallonia)[17] 13
Canada (Canadian Hot 100)[18] 21
Canada CHR/Top 40 (Billboard)[19] 14
Canada Hot AC (Billboard)[20] 40
Czech Republic (Rádio – Top 100)[21] 47
Czech Republic (Singles Digitál Top 100)[22] 43
Hungary (Rádiós Top 40)[23] 9
Indonesia (CreativeDisc Top 50)[24] 1
Ireland (IRMA)[25] 27
Italy (FIMI)[26] 66
Japan (Japan Hot 100)[27] 98
Netherlands (Dutch Top 40)[28] 24
Netherlands (Single Top 100)[29] 42
New Zealand (Recorded Music NZ)[30] 8
Portugal (AFP)[31] 47
Russia Airplay (Tophit)[32] 223
Scotland (OCC)[33] 25
Slovakia (Rádio Top 100)[34] 67
Slovakia (Singles Digitál Top 100)[35] 50
Spain (PROMUSICAE)[36] 90
UK Singles (OCC)[37] 25
US Billboard Hot 100[38] 24
US Adult Pop Airplay (Billboard)[39] 40
US Dance Club Songs (Billboard)[40] 45
US Dance/Mix Show Airplay (Billboard)[41] 22
US Pop Airplay (Billboard)[42] 11
US Rhythmic (Billboard)[43] 9

Certifications

Region Certification Certified units/sales
Australia (ARIA)[44] Platinum 70,000‡
Canada (Music Canada)[45] Gold 0^
Italy (FIMI)[46] Gold 25,000‡
New Zealand (RMNZ)[47] Gold 15,000*
United Kingdom (BPI)[48] Silver 200,000‡
United States (RIAA)[49] Gold 500,000‡‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

References

  1. ^ "Fifth Harmony and Fetty Wap Turn Up the Beach in 'All in My Head (Flex)' Video - SPIN". 23 June 2016. Retrieved 14 July 2016.
  2. ^ a b Lakshmin, Deepa (May 25, 2016). "Watch Fifth Harmony Shimmy and Slay Their 'All in My Head' Performance". MTV. Retrieved June 21, 2016.
  3. ^ "Fifth Harmony's "All In My Head (Flex)" Going For Rhythmic Radio Adds Next Week". 25 May 2016. Retrieved 14 July 2016.
  4. ^ a b "Fifth Harmony 'Flex' with Cobra - Entertainment". Retrieved 14 July 2016.
  5. ^ "New Music: Fifth Harmony – 'All In My Head (Flex)' (Feat. Fetty Wap) + 'Not That Kinda Girl' (Feat. Missy Elliott) - HipHop-N-More". Retrieved 14 July 2016.
  6. ^ http://time.com/4470077/song-of-the-summer-vmas-fifth-harmony/
  7. ^ "Fifth Harmony Enlists Missy Elliott, Fetty Wap, & Ty Dolla Sign for '7/27'". Rap-Up. April 29, 2016. Retrieved June 21, 2016.
  8. ^ Vincentelli, Elisabeth (27 May 2016). "Hey Fifth Harmony, nobody wants to hear a song about work". Retrieved 14 July 2016.
  9. ^ "Fifth Harmony gets wet and wild in skimpy swimwear on set of video". Retrieved 14 July 2016.
  10. ^ "Fifth Harmony & Fetty Wap Hit the Beach For 'All In My Head (Flex)' Video: Watch". June 23, 2016. Retrieved June 23, 2016.
  11. ^ FifthHarmonyVEVO (February 26, 2016), Fifth Harmony - All In My Head (Flex) ft. Fetty Wap, retrieved April 5, 2016
  12. ^ "Watch Fifth Harmony Perform "All In My Head (Flex)"". 25 May 2016. Retrieved 14 July 2016.
  13. ^ "Watch Fifth Harmony Perform 'All in My Head (Flex)' on 'Dancing With the Stars'". Retrieved 14 July 2016.
  14. ^ "Fifth Harmony - All In My Head (Flex) (Live on the Honda Stage at the iHeartRadio Theater LA) - Music Video - MTV". Retrieved 14 July 2016.
  15. ^ "Fifth Harmony feat. Fetty Wap – All in My Head (Flex)". ARIA Top 50 Singles. Retrieved July 16, 2016.
  16. ^ "Fifth Harmony feat. Fetty Wap – All in My Head (Flex)" (in Dutch). Ultratop 50. Retrieved September 30, 2016.
  17. ^ "Fifth Harmony feat. Fetty Wap – All in My Head (Flex)" (in French). Ultratip. Retrieved September 23, 2016.
  18. ^ "Fifth Harmony Chart History (Canadian Hot 100)". Billboard. Retrieved August 30, 2016.
  19. ^ "Chart Search". Billboard Canada CHR/Top 40. Retrieved November 22, 2016. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  20. ^ "Chart Search". Billboard Canada Hot AC. Retrieved November 22, 2016. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  21. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 39. týden 2016 in the date selector. Retrieved October 3, 2016.
  22. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 36. týden 2016 in the date selector. Retrieved September 12, 2016.
  23. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved November 17, 2016.
  24. ^ "Creative Disc Top 50 Chart - 01 August" (in Indonesian). creativedisc.com. Retrieved August 01, 2016. {{cite web}}: Check date values in: |accessdate= (help)
  25. ^ "Chart Track: Week 33, 2016". Irish Singles Chart. Retrieved August 19, 2016.
  26. ^ "Italian Chart" (in Italian). Federazione Industria Musicale Italiana. Retrieved August 27, 2016.
  27. ^ "Fifth Harmony Chart History (Japan Hot 100)". Billboard. Retrieved August 20, 2016.
  28. ^ "Nederlandse Top 40 – Fifth Harmony feat. Fetty Wap" (in Dutch). Dutch Top 40. Retrieved July 22, 2016.
  29. ^ "Fifth Harmony feat. Fetty Wap – All in My Head (Flex)" (in Dutch). Single Top 100. Retrieved September 2, 2016.
  30. ^ "Fifth Harmony feat. Fetty Wap – All in My Head (Flex)". Top 40 Singles. Retrieved July 22, 2016.
  31. ^ "Fifth Harmony feat. Fetty Wap – All In My Head (Flex)". AFP Top 100 Singles. Retrieved September 1, 2016.
  32. ^ "Chart Search". Tophit for Fifth Harmony. Retrieved November 9, 2016.
  33. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved August 13, 2016.
  34. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201638 into search. Retrieved September 26, 2016.
  35. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201637 into search. Retrieved September 19, 2016.
  36. ^ "Fifth Harmony – All In My Head". PROMUSICAE. Retrieved November 22, 2016.
  37. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved August 13, 2016.
  38. ^ "Fifth Harmony Chart History (Hot 100)". Billboard. Retrieved August 9, 2016.
  39. ^ "Fifth Harmony Chart History (Adult Pop Songs)". Billboard. Retrieved September 6, 2016.
  40. ^ "Fifth Harmony Chart History (Dance Club Songs)". Billboard. Retrieved November 22, 2016.
  41. ^ "Fifth Harmony Chart History (Dance Mix/Show Airplay)". Billboard. Retrieved November 22, 2016.
  42. ^ "Fifth Harmony Chart History (Pop Songs)". Billboard. Retrieved August 2, 2016.
  43. ^ "Fifth Harmony Chart History (Rhythmic)". Billboard. Retrieved June 20, 2016.
  44. ^ "CHART WATCH #388". auspOp. October 1, 2016. Retrieved October 1, 2016.
  45. ^ "Canadian single certifications – Fifth Harmony feat. Fetty Wap – All in My Head ( Flex)". Music Canada. September 23, 2016. Retrieved September 23, 2016.
  46. ^ "Italian single certifications – Fifth Harmony feat. Fetty Wap – All in My Head ( Flex)" (in Italian). Federazione Industria Musicale Italiana. October 10, 2016. Retrieved October 10, 2016. Select "2016" in the "Anno" drop-down menu. Type "All in My Head ( Flex)" in the "Filtra" field. Select "Singoli" under "Sezione".
  47. ^ "New Zealand single certifications – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)". Recorded Music NZ. Retrieved September 2, 2016.
  48. ^ "British single certifications – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)". British Phonographic Industry. Retrieved September 23, 2016. Select singles in the Format field. Select Silver in the Certification field. Type All in My Head (Flex) in the "Search BPI Awards" field and then press Enter.
  49. ^ "American single certifications – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)". Recording Industry Association of America. Retrieved September 2, 2016.
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