Aller Media

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"Allers" redirects here. For people named Allers, see Allers (surname).
Aller Media
Industry Mass Media
Founded 1873
Founder Carl Aller
Headquarters Copenhagen, Denmark
Key people
Betina Aller
The Aller building on Havneholmen in Copenhagen

Aller Media is a magazine publisher in the Nordic countries, headquartered in Copenhagen, Denmark.[1] It publishes Elle, Cafe, Familie Journalen, Femina, Allers and Se og Hør.[2]


Aller Media was founded in Copenhagen in 1873 by Carl Aller and his wife Laura Aller.[3] It expanded into Sweden and Norway in the 1890s and into Finland in 1992. In August, 2009, Aller Press A/S changed its name to Aller Media A/S.[4] The same year Aller moved into a new headquarters at Havneholmen. The building is designed by PLH Architects.

Magazines and newspapers[edit]

Aller's publications are among the most read in Sweden. It publishes 34 magazines every month which are read by over 4 million people including the best selling magazine in Sweden as of 2004, the TV Guide Se & Hör, which is published in Norway and Denmark as Se og Hør.[citation needed]

Allers magazine is distributed in Norway and Sweden for the mature female market group. It traces its origins from the Danish weekly Illustreret Familie-Journal, founded in 1877 by Carl Aller.[5] In 1894 it moved base to Helsingborg and changed its name to the Allers Family-Journal. In 1959 the name was changed to Allers Family Journal, which in 1968 was shortened to Allers. The original magazine was a pioneer in including crosswords and cartoons in magazines in Sweden. Allers is the oldest magazine still in circulation in Norway where it has been published since 1897.

In June 2013, Aller Media bought Dagbladet with online products from Berner Gruppen for reportedly about 300 million Norwegian kroner.[6] In February 2014 the company acquired several Finnish women's and lifestyle magazines from Bonnier Group, namely Costume, Divaani and Olivia.[7]

In Sweden, editorial offices are today (2009) located in Stockholm, Göteborg, Helsingborg and Malmö.[8]

In 2015 Aller Media launched L33t Magazine, an online English language publication focusing on esports and competitive video games. The team is based in Copenhagen.[9]

See also[edit]


  1. ^ "About Aller". Aller. 2012. Retrieved 9 February 2012. 
  2. ^ "Aller Magazine: magPeople". magPeople. 2012. Retrieved 9 February 2012. 
  3. ^ "Carl Allers Etablissement A/S". Reference for Business. Retrieved 23 March 2015. 
  4. ^ Information about change of name from the company website (in Danish)
  5. ^ Oskar Bandle; Kurt Braunmuller; Ernst-Hakon Jahr; Allan Karker; Hans-Peter Naumann; Ulf Teleman (2005). The Nordic Languages 2: An International Handbook of the History of the North Germanic Languages. Walter de Gruyter. p. 1487. ISBN 978-3-11-017149-5. Retrieved 24 November 2014. 
  6. ^ Eric B. Utheim and Line Midtsjø (21 June 2013): Håper å få fortsette på Dagbladet-fronten (Norwegian) E24, Retrieved 21 June 2013
  7. ^ "Bonnier Publications sells Finnish lifestyle magazines". Bonnier Group. 7 February 2014. Retrieved 6 April 2015. 
  8. ^
  9. ^ "MEET THE TEAM". L33t Magazine. Retrieved November 1, 2015. 

External links[edit]