American Yvette Company

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American Yvette Company was a Chicago, Illinois based[1] business which manufactured cosmetics and operated beauty shops. It throve in the late 1920s and 1930s.[2] The company ran hairdressing and beauty shops in thirty-seven leading department stores in thirty-four cities in the United States, in February 1929.[3] It maintained exclusive rights to manufacture and sell Evera permanent wave machines in the United States and foreign countries.[4] The firm is significant for being innovative during the Great Depression, especially in maintaining efficiency of production.


At that time it exercised economies covering all phases of its operations, reducing costs by approximately 5%. Sales for January and February 1931 increased over the same months of 1930. Profit increase for 1931 was estimated to grow to $3,500,000 from $3,369,952 in 1930.[5]

In December 1929 American Yvette Company reported assets of $1,023,168 and liabilities of $155,438.[4] During the economic upheaval the corporation lost $54,382 at the end of the fiscal year 1935, after expenses and depreciation. The previous year ending August 31, 1934, the net loss was slightly higher, totaling $62,469.[6]


The American Yvette Company merged in July 1955 into the Yvette Delaware Corporation.[7]


  1. ^ American Yvette Co., Wall Street Journal, March 28, 1932, pg. 11.
  2. ^ American Yvette Co., Wall Street Journal, January 4, 1933, pg. 17.
  3. ^ "To Offer Am. Yvette Co. Stock", Wall Street Journal, February 25, 1929, pg. 12.
  4. ^ a b "American Yvette Co.", Wall Street Journal, December 2, 1929, pg. 12.
  5. ^ American Yvette Cuts Costs, Wall Street Journal, April 1, 1931, pg. 9.
  6. ^ "American Yvette", Wall Street Journal, January 3, 1936, pg. 6.
  7. ^ "Other Company Reports", New York Times, January 13, 1956, pg. 31.