Amour Amour Diamond Dog Collar

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The most expensive dog collar in the world is the $3.2 million, diamond-studded Amour Amour,[1] once called “the Bugatti of dog collars”.[2]

The chandelier-design, 52-carat collar has over 1,600 hand-set diamonds, with a 7-carat, D-IF (flawless) color-graded, brilliant-shaped centerpiece. The Amour Amour also uses platinum, 18-carat white gold and crocodile leather.

The collar has been featured nationally on E! Entertainment Television’s "World’s Most Expensive,"[2] on Fox News Fox & Friends,[3] an episode of NBC’s “It’s Worth What?"[4] and an episode of ABC’s “20/20.”[5]

The UK Daily Mail covered the collar in its “Diamonds are a dog’s best friend: The world’s most expensive dog collars for incredibly pampered pooches.”[6]

It has also appeared on several online blogs, including Newsweek’s “Nine Most Ridiculously Expensive Pet Gifts,”[7] People Pets,[8] Daily Kibble,[9] Hollywood Life,[10] and Teddy Hilton.[11]

The collar was featured internationally in a German “The World of the Super Rich”[12] documentary.


  1. ^ Amour Amour
  2. ^ a b "World's Most Expensive". E! Entertainment Television's. YouTube. Retrieved 18 March 2012.
  3. ^ "Extreme Pet Gifts for Pampered Pooches and Feline Friends". Fox and Friends. Fox News. 22 November 2010. Retrieved 18 March 2012.
  4. ^ "It's Worth What?". NBC. Retrieved 18 March 2012.
  5. ^ "Pet Crazy". 20/20. ABC. Archived from the original on 24 January 2013. Retrieved 18 March 2012.
  6. ^ "Diamond's are a dog's best friend: The world's most expensive dog collars for incredible pampered pooches". London: Daily Mail. 10 March 2012. Retrieved 19 March 2012.
  7. ^ "Nine Most Ridiculously Expensive Pet Gifts". The Daily Beast. Newsweek. Retrieved 19 March 2012.
  8. ^ "Oops! Holly Madison's Pup Bolts (Briefly) with $3.2 Million Collar". PeoplePets. Retrieved 19 March 2012.
  9. ^ "The Real Thing". DailyKibble. Retrieved 19 March 2012.
  10. ^ Schreffler, Laura. "Holly Madison's Dog Tries to Steal a $3.2 Million Diamond Dog Collar!". Hollywood Life. Retrieved 19 March 2012.
  11. ^ "Most Expensive Dog Collar". TeddyHilton. Retrieved 19 March 2012.
  12. ^ "World of the Super Rich". Die Welt Der Superreichen. Ratgeber Magazine. Retrieved 19 March 2012.