Anita Prime

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Anita Prime is a singer-songwriter from New Zealand. At the 2011 Los Angeles Music Awards she won the Best Music Video for "La La La" after being nominated for both this, and Best International Artist categories.


Prime came from a musical family with members fluent in the piano, trumpet and ukulele. She began singing at a very early age,[1] began learning piano from the age of 5 and went on to learn the flute, guitar and drums. Prime entered her first talent contest at 13 as part of a group called Three 'n One. Reaching adulthood she went on to work the New Zealand club circuit and in perform as a featured artist in many community and charity events.[2]

Prime's career headed toward the international stage in 2010 when she met Grammy Award nominated record producer Ron Thaler at a conference. At the time Ron stated: "…I listened to her music and I was like 'well you've got an absolutely killer voice' but I don't think the music is at the place that it needs to be" Concerned about production values Ron rerecorded and reworked the entire album.[3] In 2011 Prime began an international tour performing in Paris, London, Vancouver and Los Angeles. Whilst in France Prime performed a solo concert at the Carlton Cannes Hotel on the French Riviera during the MIDEM Music Festival.[4]

Between US tours Prime continued to work the club circuit in New Zealand and local festivals such as the Flava Waitangi Day Festival in Auckland, and the Māori Motown Festival in Napier.

In March 2011 Prime was nominated for two LA Music Awards, Best International Artist, and Best Music Video for her hit "La La La". She performed at the Nomination Awards ceremony and again toured the US including other venues in Los Angeles and venues in New York.[4]

In May 2011 Prime joined the 2011 All Star Rock Tour alongside Orleans, Robbie Dupree, Joe Lynn Turner (Rainbow, & Deep Purple), Joe Bouchard (Blue Öyster Cult).[5]

In November 2011, Prime won the LA Music Awards Best Music Video category for "La La La".[4]

In 2017, Anita Prime performed at the Mercury Bay Music Festival.

Television appearances[edit]

Date Country Channel Programme
2011 New Zealand TV3 Nightline
2011 New Zealand TV1 Good Morning Show
2011 Canada CTV CANADA AM
2011 Canada CTV Out Their with Melissa Di Marco
Pre-production United States T.B.A. Almost Famous

Charity work[edit]

Prime has been involved with charity work throughout her career. Prime worked with such charitable groups as Certain Sounds and Team Xtreme. Team Xtreme is a charity that helps youth with esteem and life skills issues.[6]

Charity concerts[edit]

Date Location Charity Role
2007 Upper Hutt N.Z. Rik Lincoln Appeal Featured Artist
2011 Richmond VA U.S. Kids are Heroes* Featured Artist
2011 Upper Hutt N.Z. Christchurch Earthquake Featured Artist
2012 Palmerston North N.Z. Phoenix Treatment Appeal Featured Artist
2012 Nelson N.Z. For Phoenix Featured Artist

* "Kids are Heroes" is sponsored by Sir Richard Branson.[7][8][9]



Year Single Album Charted Catalog No.
2011 La La La Destiny -
2011 Destiny Destiny -
2011 Complicated Destiny 3*

* U.S. Billboard Breakouts & Dance Club Play


Year Album Charted Catalog No.
2010 Destiny -


  1. ^ Jimmy Ness.Night off work has certainly paid off.Upper Hutt Leader, February 16, 2011.
  2. ^ "Prime to star at Square concert". Manawatu Standard. 30 November 2011.
  3. ^ Tim Lambourne (6 Dec 2010). "Grammy-nominated producer lends hand to Kiwi singer". TV3 News.
  4. ^ a b c Amy Jackman (13 December 2011). "First Kiwi to win LA honour". Hutt News. Retrieved 19 February 2012.
  5. ^ Time. "All Star Rock Tour Rochester, NY - All Star Rock Tour at Main Street Armory - May 21, 2011 8:00 pm". Eventful. Retrieved 2012-07-16.
  6. ^ "CentralPHO - Team Xtreme Manawatu". Retrieved 2012-07-16.
  7. ^ Upper Hutt Leader, October 17, 2007
  8. ^ Upper Hutt Leader, April 6, 2011
  9. ^ "Event - In Our Hands". TicketDirect. 2012-03-03. Retrieved 2012-07-16.