Artistry (cosmetics)
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 | |
| Product type | Skin care and cosmetics |
|---|---|
| Owner | Alticor |
| Country | United States |
| Introduced | 1950s |
| Markets | Worldwide |
| Website | artistry |
Artistry is a brand of skin care and cosmetic products, owned by Amway headquartered in Ada, Michigan, and sold through Amway's multilevel marketing network.
Background[edit]
Edith Rehnborg, wife of Nutrilite founder Carl Rehnborg, founded Edith Rehnborg Cosmetics in 1958, which later became Artistry.[1] In 1972, Nutrilite merged with Amway thereby giving Amway the controlling interest of the Artistry brand.[2] The brand expanded internationally to Australia, Hong Kong, Malaysia, France, the Netherlands, United Kingdom and West Germany.
1980[edit]
Artistry products were manufactured at Nutrilite in California and by 1995 they were also produced at the Amway China facility.[3] Over the years, Artistry expanded their product portfolio. As of 2000, the Artistry range included over 400 products.
2023[edit]
Artistry Malaysia launched the brand's first ever campaign targeting Gen Z consumers, #IamGenGlow,[4] as part of the launch of a new skincare range, Artistry Studio Skin.[5]
Partnerships[edit]
Artistry and Amway have partnered with Australian actress, Teresa Palmer.[6]
References[edit]
- ^ Author. "Artistry brand". Beauty Almanac.
{{cite web}}:|last1=has generic name (help) - ^ Cekola, Anna (November 3, 1995). "Edith Rehnborg Dead at 93; Guided O.C.'s Nutrilite". Los Angeles Times.
- ^ "Amway (China) profile". Hoovers.com.
- ^ "ARTISTRY STUDIO™ SKIN | Amway Malaysia". www.amway.my. Retrieved 2023-08-14.
- ^ "ARTISTRY STUDIO™ SKIN: Every Teen's New BFF | AmwayNow". amwaynow.my. Retrieved 2023-08-14.
- ^ Naughton, Julie (20 January 2012). "Artistry Signs Teresa Palmer". WWD. Retrieved January 20, 2012.