Arun Sundararajan

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Arun Sundararajan
Professor Arun Sundararajan.jpg
Alma materUniversity of Rochester
Indian Institute of Technology Madras
Known forNetwork effects
Digital rights management
Price discrimination
Scientific career
Information Systems
Network Science
Economy of India
InstitutionsNew York University

Arun Sundararajan (Tamil: அருண் சுந்தர்ராஜன்) (born in the United Kingdom) is the NEC Faculty Fellow, Professor of Information, Operations and Management Sciences and a Doctoral Coordinator at the Stern School of Business, New York University.[1] For 2010-12, he is the Distinguished Academic Fellow at the Center for IT and the Networked Economy, Indian School of Business.[2] Sundararajan is an expert on the economics of digital goods and network effects. He also conducts research about network science and the socioeconomic transformation of India.[3]

Life and work[edit]

Arun Sundararajan graduated from the Indian Institute of Technology Madras in 1993 with a B.Tech in electrical engineering. He subsequently attended the University of Rochester where he received an M. Phil in operations research and a Ph.D. in business administration. After he earned his doctorate, he joined the faculty at New York University, where his work focuses on the transformation of business and society by information technologies, and the Indian economy.[4]

Sundararajan's scholarly research analyzes what makes the economics of IT products and industries unique. He asserts that there are three technological invariants—digitization, exponential growth, and modularity—that have characterized and distinguished information technologies since the 1960s,[5] and that these invariants lead to the ubiquity of information goods, digital piracy and network effects in IT industries. His research papers illustrate how these distinctive economics of information technologies warrant new pricing strategies,[6][7] careful digital rights management,[8][9] and a deeper understanding of network structure and dynamics.[10][11]

Sundararajan periodically writes and speaks about transformation through information technologies and business[12][13] with a frequent focus on privacy[14][15][16] and on India.[17][18][19][20] He has been elected to the editorial boards of the prestigious journals Management Science and Information Systems Research (where he is currently a Senior Editor[21]). He co-founded the NYU Summer Workshop on the Economics of Information Technology[22] and the Workshop on Information in Networks.[23] He received a 2010 Google-WPP Marketing Research Award,[24] the Best Paper award at the 2008 INFORMS Conference on Information Systems and Technology, and the Best Overall Paper award at the 2004 International Conference on Information Systems.

See also[edit]



  • US patent 7848979, Sundararajan, Arun; Ipeirotis, Panagiotis and Anindya Ghose, "System, method, software arrangement and computer-accessible medium for incorporating qualitative and quantitative information into an economic model", issued 7 December 2010 


  • Arun Sundararajan (13 May 2016). The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism. MIT Press. ISBN 978-0-262-03457-9.


  1. ^ NYU Stern faculty index page for Arun Sundararajan
  2. ^ Fellows, Srini Raju Center for IT and the Networked Economy
  3. ^ Digital Identity: Socioeconomic Transformation through IT in India
  4. ^ "Archived copy". Archived from the original on 10 June 2011. Retrieved 25 February 2011.CS1 maint: Archived copy as title (link)
  5. ^ Dhar, Vasant & Arun Sundararajan (2007). "Information technologies in business: a blueprint for education and research". Information Systems Research. 18 (3): 125–141. doi:10.1287/isre.1070.0126.
  6. ^ Sundararajan, Arun (2004). "Nonlinear pricing of information goods". Management Science. 50 (12): 1660–1673. doi:10.1287/mnsc.1040.0291. JSTOR 30048058.
  7. ^ Ghose, Anindya & Arun Sundararajan (2006). "Evaluating pricing strategy using e-commerce data: Evidence and estimation challenges". Statistical Science. 21 (2): 131–142. arXiv:math/0609170. doi:10.1214/088342306000000187.
  8. ^ Sundararajan, Arun (2004). "Managing digital piracy: pricing and protection". Information Systems Research. 15 (3): 287–308. doi:10.1287/isre.1040.0030.
  9. ^ Oestreicher-Singer, Gal & Arun Sundararajan (2004). "Are digital rights valuable? Theory and evidence from the ebook industry". ICIS 2004 Proceedings.
  10. ^ Sundararajan, Arun (2007). "Local network effects and complex network structure". The B.E. Journal of Theoretical Economics. 7 (1). CiteSeerX doi:10.2202/1935-1704.1319. Archived from the original on 3 March 2011. Retrieved 25 February 2011.
  11. ^ Aral, Sinan; Muchnik, Lev & Arun Sundararajan (2009). "Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks". Proceedings of the National Academy of Sciences. 106 (51): 21544–21549. Bibcode:2009PNAS..10621544A. doi:10.1073/pnas.0908800106. PMC 2799846. PMID 20007780.
  12. ^ "Steve Jobs: The "Consumerizer" of Digital Technology". NYU Stern Opinion, October 6, 2011.
  13. ^ "Plugging in to Transformation". Financial Times, February 5, 2009.
  14. ^ "Google Insists Privacy Change is Legal". Information Week, March 1, 2012.
  15. ^ "Lessons in Privacy from Sony's Data Theft". Financial Times, June 8, 2011.
  16. ^ "Don't Gamble your Company's Reputation on Data Governance". CIO Magazine, May 26, 2011. 20 May 2011.
  17. ^ "Nurturing the Aadhaar ecosystem". Wall Street Journal India (LiveMint), November 7, 2011.
  18. ^ "Too much transparency?". Wall Street Journal India (LiveMint), April 14, 2011.
  19. ^ "Building Institutions through Identity". Wall Street Journal India (LiveMint), September 29, 2010.
  20. ^ "Getting the 3G Policy Right". Economic Times, September 5, 2007. 5 September 2007.
  21. ^ ISR Editorial Board
  22. ^ NYU-CeDER Summer Workshop on the Economics of IT Archived 20 July 2011 at the Wayback Machine
  23. ^ First Workshop on Information in Networks Archived 24 July 2011 at the Wayback Machine
  24. ^ Professors Anindya Ghose and Arun Sundararajan Granted Prestigious Google & WPP Marketing Research Awards

External links[edit]