BKV

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BKV Inc. (Bennett Kuhn Varner)
Private
Industry Advertising, Marketing
Founded 1981
Headquarters 3390 Peachtree Road 10th Floor, Atlanta,Georgia 30326, U.S.
Area served
World Wide
Key people
Brent Kuhn (Vice Chairman)
Maribett Varner (President)
Virginia Doty (EVP, Director of Marketing)
Jana Ferguson (EVP, Director of Client Services)
Services Marketing
Number of employees
100+
Website www.bkv.com

BKV Inc. is an independent marketing agency located in Atlanta, Georgia. The agency specializes in direct response marketing. Services include creative, traditional media and digital media placement. Clients include local, national and global brands, including for-profit businesses and nonprofit organizations.[1][2]

History[edit]

BKV was founded in 1981 with Six Flags Theme Parks as one of the first clients.[3]

In 1996, BKV created and produced a two-minute DRTV commercial for Dirt Devil to introduce the Broom Vac three months before a retail launch. This direct response television campaign sold a total of 100,000 units during the period. The ad was launched after the Christmas season and helped lead into the Mother's Day gift-buying season.[4]

In 2001, BKV deployed Marin Software to streamline clients’ online advertising programs for on-boarding, reporting, and optimization.[5]

Early and mid-March 2001, BKV launched a series of direct response television commercials for Marietta's Matria Healthcare Inc. for their diabetes self-care division. The DRTV commercials target audience was seniors age 65 and over. They were to call a toll-free number to order diabetes-care supplies through the mail instead of through pharmacies.[6]

June 2001, Direct Results Network was created as a sister company of BKV. In 2002, the name was changed to Response Mine Interactive (RMI). RMI is an interactive advertising agency specializing in search engine marketing, online retailing and consumer lead generation.[7][8]

In 2002, Ad Age named BKV one of the top agencies by U.S. direct marketing revenue at #49.[9]

Hurricane Katrina donation drive

On Sept 2, 2005, BKV employees collected money on the streets of Buckhead for victims of Hurricane Katrina. Agency owners Brent Kuhn and Maribett Varner matched the donation raised and BKV sent $3,218 to the American Red Cross.[10]

In 2006, BKV began using marketing techniques to better reach clients and consumers by using video and audio Podcasts and mobile platforms.[11]

In 2007, Equifax chose BKV to handle its $11 million account for direct response, search engine optimization and marketing services. To expand communication programs beyond the internet, Equifax chose to utilize print, direct mail and direct response television.[12]

BKV merged with Weyforth-Haas Marketing of Overland Park, Kansas in 2007. The joined company took on the name BKV Inc. in 2008.[13]

BKV and sister company RMI moved to 8th, 9th and 10th floors of Lenox Towers at 3390 Peachtree Road, Atlanta, Georgia, 30326 in June 2009 with the help of CresaPartners. BKV was previously located at 2964 Peachtree Road for ten years.[14]

During the 2012 holiday season, BKV helped create "Share the Hope" video for Children's Healthcare of Atlanta (CHOA). The video and digital sharing campaign were created to encourage people to send supportive messages and donations to patients who must spend their holidays in the hospital.[15]

In 2013, Dave Mundo, Analytics Director at BKV, spoke at Digital Summit Atlanta on media and marketing content alongside entrepreneurs and digital strategists.[16]

On December 30, 2013, Decluttr launched its advertising campaign on TBS, MTV, Comedy Central, Spike and SyFy with BKV. Decluttr is an online service that buys used DVDs, CDs and video games from consumers.[17]

In 2014, Jana Ferguson, EVP and Director of Client Services, spoke at Digital Summit Atlanta about the importance of being results driven and analytical within paid search marketing, display advertising, email acquisition and web development.[18]

Greg Lee, Director of SEO at BKV, spoke at SES Atlanta in 2015 on brand visibility and search engine optimization. SES Atlanta is a conference that focuses on various types of search marketing from paid search to organic search.[19]

In 2015, Todd Chambers, Group Creative Director VP at BKV, discussed the strategies and trends of web design and user experience at SEMPO Google+ Hangout. Expert guest speakers discussed these topics in an open question and answer format.[20]

In October 2015, BKV provided nonprofit marketing services to support 48in48 as both a sponsor and source of volunteers including web designers, developers and copywriters. This event, which took place at General Assembly in Ponce City Market, provided 48 custom WordPress websites for 48 Atlanta-based nonprofits in no more than 48 hours.[21]

Services[edit]

BKV’s services include digital advertising, search engine marketing, advanced data and analytics, direct mail, customer relationship management, email marketing, broadcast creative and media services, search engine optimization, social media marketing and digital PR. The company also provides web and mobile development services, such as design, static site generation, API integration, and database administration.[22][23]

Awards[edit]

Award Project Giver of Award Year Won
Platinum Hermes Creative Award Decluttr - Profiles in Cluttr Campaign (Integrated Marketing Campaign) Hermes Creative Award 2015
Platinum Hermes Creative Award Dell SecureWorks and Commotion Engine - Cyber Security Incident Response (Video for the Web) Hermes Creative Award 2015
Platinum Hermes Creative Award Aflac - Rocket Duck (Direct Mail Piece) Hermes Creative Award 2015
Platinum Hermes Creative Award Aflac - Critical Care Series (Advertising Campaign) Hermes Creative Award 2015 [24]
Gold Hermes Creative Award Kimpton Hotels & Restaurants - Cue the “Oohs and Ahhs (E-Newsletter) Hermes Creative Award 2015
Gold Hermes Creative Award Decluttr - Profiles in Cluttr Campaign Hermes Creative Award 2015
Gold Hermes Creative Award Kimpton Hotels & Restaurants - What’s your Winter Style? (E-Newsletter) Hermes Creative Award 2015
Gold Hermes Creative Award Aflac- Exploding Direct Mail (Direct Mail Piece) Hermes Creative Award 2015
Gold Hermes Creative Award Dell SecureWorks and Commotion Engine - Cyber Security:CTU Threat Intelligence Service (Video for the Web) Hermes Creative Award 2015
Gold Hermes Creative Award Kimpton Hotels & Restaurants - Good to Go (E-Mail Communication) Hermes Creative Award 2015 [25]
Honorable Mention Aflac - This Duck Wears Pink (Direct Mail) Hermes Creative Award 2015
Honorable Mention Dell SecureWorks and Commotion Engine - Advanced Endpoint Threat Detection (Video for the Web) Hermes Creative Award 2015
Honorable Mention Kimpton Hotels and Restaurants - Perfect Your Pool Game (Email Communication) Hermes Creative Award 2015
Honorable Mention Kimpton Hotels and Restaurants - Get Here Fast to Take It Slow (Email Communication) Hermes Creative Award 2015
Honorable Mention March of Dimes - March for Babies Video Lander (Landing Page) Hermes Creative Award 2015 [26]
AMY Award Aflac - The Duck Wears Pink (Direct Mail Marketing) AMY Awards 2015 [27]
Internet Advertising Competition Award Kimpton Hotels & Restaurants - Right at Home (Best Hotel And Lodging Email Message Campaign) Web Marketing Association 2015
Internet Advertising Competition Award March for Babies - Walk the Walk (Outstanding Integrated Ad Campaign) Web Marketing Association 2015 [28]
Platinum Hermes Creative Award Aflac - Multi-Policy Pull Away (Direct Mail Piece) Hermes Creative Award 2014
Platinum Hermes Creative Award Kimpton Hotels & Restaurants - Head Chef + Master Bartender = ♥ (E-Mail Communication) Hermes Creative Award 2014 [29]
Gold Hermes Creative Award Aflac - Why Aflac Spinner (Direct Mail Piece) Hermes Creative Award 2014
Gold Hermes Creative Award Kimpton Hotels & Restaurants - Pick Your Playground (E-Mail Communication) Hermes Creative Award 2014 [30]
Bronze Echo Award World Relief (3-D Mailer) Direct Marketing Association 2003[31]

Clients[edit]

Client Year Started Year Ended
AFLAC 2013 Current
Alternative Apparel 2012 2014
American Red Cross 2002 Current
American Society of Clinical Oncology 2014 Current
AT&T Wireless 2001 Current
Black & Decker 2001 2008
Briggs & Stratton 2009 Current
Caesars Entertainment 2001 2008
Cervilenz 2010 Current
Children International 2012 Current
Children's Healthcare of Atlanta 2011 2013
Crohn's and Colitis Foundation of America 2011 2013
deCluttr 2013 Current
Dell SecureWorks 2010 Current
Delta Community Credit Union 2013 Current
Delta TechOps 2009 Current
Direct General Auto Insurance 2009 2012
DS Waters 2011 Current
Equifax 2007 2012
Experian 2012 Current
FEIN Power Tools 2009 2012
Fleetcor 2009 2010
Fresh N Fit 2012 Current
Genworth Mortgage 2013 Current
GMAC Auto Insurance 2008 2011
Greenpeace 2015 Current
Hershend Entertainment 2014 Current
Hubzu 2012 Current
ING Foundation 2007 2013
Invisible Fence 2015 Current
Kimpton Hotels 2013 Current
Kool Smiles 2010 2013
March of Dimes 2008 Current
Medjet Assist 2012 2013
Navy Federal Credit Union 2009 2013
Perrywinkles 2013 2013
PHE 2015 Current
PixelOptics 2012 2013
Primedia/ApartmentGuide.com 2006 Current
Prison Fellowship 2007 Current
Promethean 2013 Current
Realtree 2011 2012
Reuben H. Fleet Science Center 2003 2012
Royal Appliances/Dirt Devil 1996 2006
Royall and Company 2011 2012
Six Flags Theme Parks 1981 Current
Southern Company 2012 Current
Spanx 2009 Current
Sweet Feeney 2011 Current
The Direct Marketing Assoc. 2001 Current
The Home Depot 2006 2012
Tractor Supply Company 2013 Current
ValPak 2011 2014
Wounded Warrior Project 2015 Current
Young Harris University 2013 Current[3]

References[edit]

  1. ^ "Company Overview of BKV". Bloomberg. Retrieved 24 November 2015. 
  2. ^ "BKV Case Study". Marin Software. Retrieved 24 November 2015. 
  3. ^ a b "BKV". agencycompile. agencycompile. Retrieved 23 July 2015. 
  4. ^ Anthony, Margaret (15 Jul 1996). "Dirt Devil sweeps past 100,000 sales with BKV spot". Atlanta Business Chronicle. Retrieved 30 June 2015. 
  5. ^ Straley, Kari. "BKV Deploys Marin Software to Enhance Online Advertising Results". Business Wire. Retrieved 24 November 2015. 
  6. ^ Stephens, Erica (2 Apr 2001). "Chick-fil-A unwraps ad campaign during Oscars". Atlanta Business Chronicle. Retrieved 30 June 2015. 
  7. ^ Holy, Lara (19 April 2008). "Response Mine President Ken Robbins to Speak at Leading Search Conference". PRWeb. Retrieved 30 June 2015. 
  8. ^ Robbins, Ken. "How Response Mine Got Here". Kenrobbinsblog. Retrieved 24 November 2015. 
  9. ^ "Top Direct Marketing agencies 2002". Advertising Age. Advertising Age. Retrieved 1 July 2015. 
  10. ^ "BKV, ATLANTA". Adweek (Adweek). 22 Sep 2005. Retrieved 1 July 2015. 
  11. ^ "Local agencies turn to customizable ads and PR - Atlanta Business Chronicle". Atlanta Business Chronicle. Retrieved 2016-02-05. 
  12. ^ "Bennett Kuhn Varner wins 11M Equifax Consumer Services account". Direct Marketing News. Retrieved 2016-02-05. 
  13. ^ "Weyforth-Haas changes name to BKV". Biz Journals (Kansas City Business Journal). 6 Nov 2008. Retrieved 30 June 2015. 
  14. ^ "BKV plans relocation to Lenox Towers advised by CresaPartners". Cresa.com. 26 Jan 2009. Retrieved 30 June 2015. 
  15. ^ "Children's Healthcare of Atlanta Spreads Hope to Patients this Holiday Season with Second Annual "Share the Hope" Campaign". Atlanta Business Chronicle (Atlanta Business Chronicle). 9 Nov 2012. Retrieved 30 June 2015. 
  16. ^ "My schedule for Digital Atlanta 2013". digitalatlanta2013.sched.org. Retrieved 2016-02-05. 
  17. ^ "Less Time, Less Hassle: Decluttr Simplifies Selling DVDs, CDs and Video Games to Make Money". Atlanta Business Chronicle (Atlanta Business Chronicle). 12 Feb 2014. Retrieved 30 June 2015. 
  18. ^ "Digital Summit Atlanta 2014 | May 20–21, Atlanta, GA". digitalsummitatlanta.com. Retrieved 2016-02-05. 
  19. ^ "SES Atlanta 2015". sesconference.com. Retrieved 2016-02-05. 
  20. ^ "SEMPO". www.sempo.org. Retrieved 2016-02-05. 
  21. ^ "Atlanta Ad Agency BKV Lends Nonprofit Marketing Expertise to 48in48 Event This Fall". StreetInsider.com. Retrieved 2016-02-05. 
  22. ^ "Company Overview of BKV, Inc.". Bloomberg Business. Bloomberg Business. Retrieved 30 June 2015. 
  23. ^ "Speaker Linueup". Digital Summit Atlanta. Digital Summit Atlanta. Retrieved 27 January 2016. 
  24. ^ "Hermes Creative Awards 2015 Platinum Winners". Hermes Creative Awards. Hermes Creative Awards. Retrieved 30 June 2015. 
  25. ^ "Hermes Creative Awards 2015 Gold Winners". Hermes Creative Awards. Hermes Creative Awards. Retrieved 30 June 2015. 
  26. ^ "Atlanta Ad Agency BKV Brings Home 15 Wins for Creative Work at Hermes International Competition". PRWeb. 26 May 2015. Retrieved 30 June 2015. 
  27. ^ "Atlanta AMY Awards". Atlanta AMY Awards. Atlanta AMY Awards. Retrieved 30 June 2015. 
  28. ^ "IAC Winners". The Internet Advertising Awards. The Internet Advertising Awards. Retrieved 30 June 2015. 
  29. ^ "Hermes Creative Awards 2014 Platinum Winners". Hermes Creative Awards. Hermes Creative Awards. Retrieved 30 June 2015. 
  30. ^ "Hermes Creative Awards 2014 Gold Winners". Hermes Creative Awards. Hermes Creative Awards. Retrieved 30 June 2015. 
  31. ^ "BENNETT KUHN VARNER, ATLANTA". Adweek (Adweek). 5 Dec 2003. Retrieved 1 July 2015. 

External links[edit]