Bally Sagoo

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Baljit Singh Sagoo
Born (1964-05-19) 19 May 1964 (age 55)

Baljit Singh "Bally" Sagoo (born 19 May 1964) is a British-Indian record producer.[1] Born in Delhi, India, Sagoo was raised in Birmingham, England. He entered the recording and entertainment industries in 1989. He remains a force in the music industry and is the figurehead of the UK/Belgium based entertainment company, Fresh Dope Industries.[2][3]

Early life[edit]

Sagoo grew up in the Balsall Heath area of Birmingham. In the 1970s, his father Saminder Sagoo ran his own retail music outlet, after playing in The Musafirs in the late 1960s.

In his teens Sagoo developed a taste for reggae, soul and disco. He spent his college years producing mix-tapes for friends and dee-jaying at local events. These home-made creations demonstrated his skill at fusing Western dance and hip hop with Indian music.[4]


In 1989 Oriental Star Agencies, a local Indian record label, gave him the opportunity to remix a Punjabi track called "Hey Jamalo".[5] The single became a hit and Sagoo joined OSA as their full-time in-house producer. Through this relationship, he released his first album, Wham Bam, which became a success and spawned a sequel, Wham Bam 2. Other material during this period included Star Crazy and Sagoo's 1991 collaboration with Nusrat Fateh Ali Khan on Magic Touch.


In 1994, Sagoo signed with Sony Records to produce Bollywood Flashback. He became the first Indian artist to reach national mainstream radio when the album track "Chura Liya" (a re-working of Asha Bhosle's song) was played on BBC Radio 1. This was followed in 1996 by his first, all-original work Rising from the East, which included "Dil Cheez" and "Tum Bin Jiya". Subsequently, he featured in the album Dance Attack and composed another remix hit music video, Mera Laung Gawacha. Starring Deepti Bhatnagar and Jas Arora, the video was directed by Polygram Multimedia, and became a hit in the UK. Sagoo made it into Top of the Pops. He toured India with Michael Jackson on the "HIStory Tour", produced the Aby Baby album with Amitabh Bachchan and was invited to New Delhi to meet then Indian President, Shankar Dayal Sharma.[6]


In 1999, Sagoo launched his own UK music label, Ishq Records. Their first output was his album, Dub of Asia. Ishq followed this with the release of other Sagoo titles including Anything But Silent, Hanji and the technical Sag Loops series. The label also managed and showcased other new talents and delivered tracks such as "Noorie" on Sagoo's 2000 release, Bollywood Flashback 2.

In 2003 at the UK Asian Awards, the Spice Girls presented him with the inaugural trophy for Outstanding Achievement.

That decade Sagoo's music supported Gurinder Chadha's hit Bend It Like Beckham,[7] Mira Nair's Monsoon Wedding (2001), the Aishwarya Rai and Dylan McDermott drama The Mistress of Spices and It's a Wonderful Afterlife. Sagoo also starred in and composed the music for the 2006 Punjabi film, Sajna ve Sajna.[7] He appeared in television programs throughout the decade, including the UK Lottery show, the Asian reality show Bollywood Star and celebrity magazine formats such as Tinseltown TV. Sagoo's album Cafe Punjab released in 2015.


In 2012 Sagoo opened a studio in Mumbai, and splits his time between the UK and India. He merged the business assets of Ishq Records into Fresh Dope Records,[8] the music division of Fresh Dope Industries. With a head office in Brussels and an operational satellite in Mumbai, the new business represents the culmination of Sagoo's efforts. It is engaged in feature film production, television, artist promotion and management, corporate participation, online and traditional publishing, live performances, lifestyle products, fashion trends and technology developments.


Title Year Distribution
Wham Bam 1990 Oriental Star Agencies
Star Crazy 1991 Oriental Star Agencies
Essential Ragga 1991 Oriental Star Agencies
Magic Touch feat. Nusrat Fateh Ali Khan 1992 Oriental Star Agencies
Wham Bam 2 1993 Oriental Star Agencies
Bollywood Flashback 1994 Sony/Columbia Records
Choli Ke Peeche feat. Bela Salunkhe, Andana Proha and MC Chan 1994 Sony/Columbia Records
On The Mix (Compilation) 1995 Oriental Star Agencies
Rising From The East 1996 Sony/Columbia Records
Aby Baby feat. Amitabh Bachchan 1996 Big B Records
Star Crazy 2 1997 Oriental Star Agencies
Sagloops 1 to 4 1999 Ishq Records
Dub of Asia 1999 Ishq Records
Bollywood Flashback 2 2000 Ishq Records
Hera Pheri 2000 Movie Soundtrack
Monsoon Wedding 2001 Movie Soundtrack
Anything But Silent feat Jared Bashir & Gunjan 2001 Ishq Records
Phir Bhi Dil Hai Hindustani 2001 Movie Soundtrack
Gunjan feat Gunjan 2001 Ishq Records
Bend It Like Beckham 2002 Movie Soundtrack
Kuch Kuch Hota Hai - The Remixes 2002 Movie Soundtrack
Hanji 2003 Ishq Records
Bindiya Chamkegi feat. Sneha Pant 2004 Bollywood Buzz, Times Music
Aap Ki Nazaron Ne Samjha feat. Gunjan 2002 Ishq Records
Mistress of Spices 2005 Movie Soundtrack
Sajna Ve Sajna 2006 Movie Soundtrack
It's A Wonderful Afterlife 2010 Movie Soundtrack
Future Shock 2014 Fresh Dope Records
Cafe Punjab 2015 duckU Records - India / Fresh Dope Records - UK & USA
Title Year Distribution
Hey Jamalo 1989 Oriental Star Agencies
Ragga Muffin Mix 1991 Oriental Star Agencies
Jewel feat. Nusrat Fateh Ali Khan 1991 Oriental Star Agencies
Chura Liya 1994 Sony/Columbia Records
Botlan Sharab diya 2002 daaro MIX
Dil Cheez feat. Shabnam Majeed 1996 Sony/Columbia Records
Tum Bin Jiya feat. Shabnam Majeed 1996 Sony/Columbia Records
Noorie feat. Gunjan 2000 Ishq Records
Thori Ji Kori feat. Harry Mirza 2013 Fresh Dope Records

Press nasha pyar Bohemia 2006 Ishq records

See also[edit]


  1. ^ "Smack in the face". 22 March 2013. Retrieved 25 June 2016 – via The Hindu.
  2. ^ "It's a Wham Bam Future Shock Bally Sagoo is back". 22 February 2013. Retrieved 25 June 2016.
  3. ^ "Changing tunes". 26 April 2013. Retrieved 25 June 2016 – via The Hindu.
  4. ^ [1][dead link]
  5. ^ "Discogs". Discogs. Retrieved 5 April 2013.
  6. ^ "Bally Sagoo". Retrieved 25 June 2016.
  7. ^ a b "Bally Sagoo". Retrieved April 2013. Check date values in: |accessdate= (help)
  8. ^ "Bally Sagoo Music". 28 January 2013. Retrieved 5 April 2013.

External links[edit]