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Bareezé

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This is an old revision of this page, as edited by 39.37.164.113 (talk) at 13:27, 23 November 2016 (Brands: Tese are international brands no official affiliation with the Sefam Group). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

SEFAM
Company typePrivate
IndustryFashion
Founded1985
FounderHamid Zaman, Seema Aziz,
Headquarters,
Number of locations
400+ (in Pakistan and Middle East)
Key people
Hamid Zaman - Chairman, Hamid Zaman - CEO, J.A Zaman
Number of employees
3,200
Websitewww.theemedia.com

Sefam (Bareeze) is a Pakistani high-end fashion retailer and one of the country's leading businesses.[1] Bareeze is in the list of Haute Couture which is a list of high end brands. It has managed to get onto that list by making extremely good quality clothing particularly in Shalwar Kamese.

Founding

Founded in 1985 in Lahore, its parent company is Sefam (Pvt.) Ltd. Sefam was established in 1985 with the aim of manufacturing and retailing quality embroidered fabrics, equal in quality to the best in the world and made in Pakistan. Sefam started out with the bareeze brand of embroidered designer fabrics but has now grown to a family of 12 brands, each of which are the largest in their category in the Pakistani market.

Brands

Network

Bareeze has shops in Pakistan and four other countries: India, Malaysia, United Arab Emirates and United Kingdom. It also has a network of franchises.

References

  1. ^ Fashioning A New Future For Pakistan, Elmira Bayrasli, Forbes, 23 November 2010. Retrieved 17 October 2011.