Bareezé
 | This article contains content that is written like an advertisement. (November 2013) |
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 1985 |
| Founder | Hamid Zaman, Seema Aziz, |
| Headquarters | , |
Number of locations | 400+ (in Pakistan and Middle East) |
Key people | Hamid Zaman - Chairman, Hamid Zaman - CEO, J.A Zaman |
Number of employees | 3,200 |
| Website | www |
Sefam (Bareeze) is a Pakistani high-end fashion retailer and one of the country's leading businesses.[1] Bareeze is in the list of Haute Couture which is a list of high end brands. It has managed to get onto that list by making extremely good quality clothing particularly in Shalwar Kamese.
Founding
Founded in 1985 in Lahore, its parent company is Sefam (Pvt.) Ltd. Sefam was established in 1985 with the aim of manufacturing and retailing quality embroidered fabrics, equal in quality to the best in the world and made in Pakistan. Sefam started out with the bareeze brand of embroidered designer fabrics but has now grown to a family of 12 brands, each of which are the largest in their category in the Pakistani market.
Brands
- Urban Culture
- Bareeze
- Home Expression
- Bareeze man
- Leisure Club
- Shahnameh
- The Working Women
- Chinyere
- Kayseria
- Minnie Minors
- Rang Jaa
- Super Squad
- Fabric Store
- The Entertainer
Network
Bareeze has shops in Pakistan and four other countries: India, Malaysia, United Arab Emirates and United Kingdom. It also has a network of franchises.
References
- ^ Fashioning A New Future For Pakistan, Elmira Bayrasli, Forbes, 23 November 2010. Retrieved 17 October 2011.