Beverly Schwartz is an American behavioral scientist, business executive, non-profit leader and author specializing in social marketing and social entrepreneurship. From 2004-2016 she was the Vice President of Global Marketing of Ashoka: Innovators for the Public. Her book Rippling: How Social Entrepreneurs Spread Innovation Throughout the World was honored with the 2013 Silver Nautilus Book Award and the 2013 Axiom Business Book Award. It has been translated into 4 additional languages - Spanish (Ediciones Urano), Chinese (China Citic Press), Japanese and Korean (Eijipress).
Life & Background
Beverly Schwartz was born in New York City and has spent time living in Minneapolis, San Francisco, Atlanta, and Washington D.C. She attended Queens College, City University of New York and the University of Minnesota, earning a Master of Science degree . She currently lives in Washington D.C.
- Humanitarian and community advocacy
Schwartz worked for the Minnesota Lung Association and also served as the Executive Director of the Minnesota Association for Non-Smoker's Rights, where she participated in writing, lobbying, and supporting statewide public health legislation, resulting in the passage of the Minnesota Clean Indoor Air Act, the first non-smoking statewide ordinance in the US. She also worked at the United States Center for Disease Control from 1987-1992, where she helped develop and manage the "American Response to AIDS" campaign and other educational and awareness programs . While at the CDC, she was also acting Director of Communications for the National Center for Smoking and Health. She has additionally served as an advocate for global educational reform during her tenure as Vice President of Social Marketing with the Academy for Educational Development.
- Social marketing
From 1998-2004 Schwartz was Senior Vice President at FleishmanHillard, a global communications firm, where she chaired their Social Impact Global Practice Group. She assisted in the development of the organization's social and strategic marketing plans and also served as the project director for the non-advertising portion of the 5 year and 50 million dollar Youth Anti-Drug Media Campaign under the guidance of the Office of National Drug Control Policy.
Schwartz is an author, publishing multiple works, including her award-winning book Rippling: How Social Entrepreneurs Spread Innovation Throughout the World. She is a former associate editor of the Social Marketing Quarterly.
- Schwartz, Beverly (2012). Rippling: How Social Entrepreneurs Spread Innovation Throughout the World. Jossey-Bass. 288 pages. ISBN 978-1118138595
- Schwartz, B., Middlestadt, S., & Verzosa, C. (1994). Social Marketing Research on Educating Girls in Bangladesh. The Forum for Advancing Basic Education and Literacy. 3(2) 8-9.
- Schwartz, Beverly (2004). Special Issue: The National Youth Anti-Drug Media Campaigns: Lessons Learned in Executing an Integrated Public Health Campaign. Social Marketing Quarterly. 10(2). 3-6, 79.
- Schwartz, Beverly (2010). The Freedom to Innovate: The Contributions of Social Entrepreneurs to the Field of Global Public Health. Igniting the Power of Community. 77-91. ISBN 978-0-387-98156-7
- Schwartz, Beverly (2012). Turning What Is, and What If, into What Can Be. Peace Corps WorldView Magazine. 34-35.
- Schwartz, Beverly (2013). This Is Our Time for Storytelling: 3 1/2 Tips for Writing about Social Change from an Award-Winning Author. Forbes. Ashoka.
- Schwartz, Beverly (2013). The Road from Garbage to Gold. BeInkandescent.
- Schwartz, B. & Khanna, D. (2013). Future Forward: Innovations for Youth Employment in Africa. Innovations. Special Edition 2013 Global Youth Economic Opportunities Conference. 255-266.
- Schwartz, Beverly (2013). Are You a Prisoner of the Past or will you be a Pioneer of the Future? Huffington Post.
- Schwartz, Beverly (2013). Unleash the world's entrepreneurial geniuses. CNN Opinion.
Honors and awards
- 2013 Silver Nautilus Book Award for Rippling: How Social Entrepreneurs Spread Innovation Throughout the World
- 2013 Axiom Business Book Award for Rippling: How Social Entrepreneurs Spread Innovation Throughout the World
Boards and committees
- APOPO (HeroRats) USA - Member of the Board  | Present | 2015 - Present
- Harwood Institute for Public Innovation – Member of the Board of Directors | 2013 - Present
- National Hospice Foundation – Member of the Board of Trustees | 2008 - 2014
- "Beverly Schwartz | Ashoka - Innovators for the Public". Ashoka. Archived from the original on 2014-02-21. Retrieved 2014-02-16.
- Borio, Gene (2003). "Tobacco Timeline: The Twentieth Century 1950-1999--The Battle is Joined" Tobacco.org
- Schwartz, Beverly (2011). "An Interview With Tom Beall", Social Marketing Quarterly, 17:2, 93-97
- American Public Health Association (1992). "American Journal of Public Health: JPH", American Journal of Public Health, Volume 82, University of Michigan, page 69.
- Wiley. "Rippling: How Social Entrepreneurs Spread Innovation throughout the World." WIley.com
- Ashoka. "Beverly Schwartz." Ashoka.org
- Kotler, Philip; and Nancy Lee (2008). Social Marketing: Influencing Behaviors for Good, Sage Publishing, page 219. ISBN 978-1412956475
- United States House of Representatives, One Hundred Sixth Congress, Subcommittee on Criminal Justice, Drug Policy, and Human Resources (2000). The national youth anti-drug media campaign: hearing before the Subcommittee on Criminal Justice, Drug Policy, and Human Resources of the Committee on Government Reform, October 14, 1999, United States Government Printing Office, page 110
- Murtha, William (2010). 100 Words: Two Hundred Visionaries Share Their Hope for the Future, Conari Press, pp 338-339. ISBN 978-1609251628
- "2013 SILVER Winners". Nautilusbookawards.com. Archived from the original on 2014-04-20. Retrieved 2014-02-16.
- "THE Voice of the Independent Publishing Industry". Independent Publisher. Retrieved 2014-02-16.
- "Board". APOPO USA. Retrieved 2018-10-24.
- "Board". The Harwood Institute. 2014-01-14. Retrieved 2014-02-16.
- "Leadership". National Hospice Foundation. Retrieved 2014-02-16.
- "Interview with Beverly Schwartz", Social Marketing Quarterly, December 2005; vol. 11, 3-4: pp. 68–77.