Big M
 Big M logo | |
| Type | Flavoured milk |
|---|---|
| Manufacturer | National Foods |
| Country of origin | Victoria, Australia |
| Introduced | 1978 |
| Color | Multiple |
| Flavour | Multiple |
| Variants | Chocolate Strawberry Iced Coffee Banana Mocha Chocolate Light Egg Flip |
Big M is a popular brand of flavoured milk that was founded in Melton, Victoria, Australia in 1978.[1] Big M flavoured milk is available primarily in Melbourne, regional and rural areas of Victoria and the southern and western Riverina regions of New South Wales near the state border of Victoria. In recent years distribution of the Big M brand has expanded further north into the rest of New South Wales and into Queensland as well as its state of origin. The brand has gained popularity through television ad campaigns in Victoria such as 'Think Big, but not too big'. It is sold in cartons, Tetra Briks and plastic bottles in both fresh and UHT varieties. The Big M brand is currently owned by Lion (formerly National Foods).[2]
Big M is also available in a low fat "Light" chocolate variety (0.9% fat vs 3.3% for the normal product).
Flavours
Big M is available in 6 flavours:
- Chocolate
- Strawberry
- Iced Coffee
- Banana
- Mocha
- Egg Flip
Previous flavours included:
- Double Strength Iced Coffee
- Lime
- Choc Berry
- Choc Orange-Jaffa
- Vanilla
- Pine Lime-Splice
- Honeycomb
- Choc-Malt
- Blueberry-Blue Heaven
- Choc Mint
- Caramel
- Choc Pineapple
- Choc Licorice-Bullet
- Toffee Whip
- Milk
The flavours in bold were advertised as part of a Big M 'Flavour Flashback' promotion in 2010, with one to be voted back into regular sale. The winner was announced on 5 July 2010 as Big Egg Flip. It was retired in early 2011 and replaced with Honeycomb as another limited edition. Honeycomb was subsequently replaced by a limited edition Choc Berry in mid-2011. Egg Flip has subsequently re-appeared in late 2012.
See also
Notes
- ^ and is named after A golden God, the town of its origin, rather than the product, Milk, as many might think. Big M origins & product range
- ^ National Foods' Great Brands - Milk