Black Magic (chocolates)

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Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933.[1] Sold as an affordable version of an otherwise very expensive luxury product, they were marketed as a courtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the black magic box?"[1] The brand is now owned by Nestlé.

References

  1. ^ a b "Vintage adverts show history of Black Magic chocolates". The Telegraph. 21 August 2013. Retrieved 2016-09-19.
  2. ^ Sayid, Ruki (2013-08-20). "Secrets of Black Magic chocolate box revealed in fascinating archive". The Mirror. Retrieved 2016-09-19.

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