blu (electronic cigarette)
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blu eCigs is an electronic cigarette company, founded in Charlotte, North Carolina, US in 2009[1] and is currently owned by Imperial Brands plc.[2] Its founder, Jason Healy, called blu "a lifestyle brand for smokers".[3]
History
From April 2012 until July 2014 blu eCigs was owned by Lorillard Tobacco Company,[4] when Lorillard was purchased by R.J. Reynolds Tobacco Company blu eCigs was sold to Imperial Tobacco as part of a 7.1bn deal between Reynolds Tobacco and Imperial Tobacco.[5]
blu eCigs was developed by Jason Healy and is the second most popular e-cigarette brand with sales of 23.6% dollar, 17.3% unit.[6][7]
Operations
blu eCigs closed their Edinburgh site in 2015 putting jobs at risk.[8]
Research
blu eCigs were used in the health study involving 30 other e-cig brands.[9]
References
- ^ Otterbourg, Ken (March 2013). "Vapor trails". Business North Carolina. Archived from the original on 2015-09-05.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Mangan, Dan (15 July 2014). "Feeling blu? E-cig company spun off in major tobacco deal". CNBC.
- ^ Daniel Nasaw (5 December 2012). "Electronic cigarettes challenge anti-smoking efforts". BBC News Online.
- ^ "Got a Light—er Charger? Big Tobacco's Latest Buzz". The Wall Street Journal. Retrieved 7 September 2015.
- ^ "Reynolds, Lorillard Dump Blu E-Cigarettes In $27 Billion Merger". Forbes. Retrieved 7 September 2015.
- ^ Melissa Vonder Haar (2015-08-18). "Nielsen: Electronic Cigarette Sales Growth Declines". CSPnet. Retrieved 2015-09-13.
- ^ John R. Roby (14 August 2015). "Health Department proposes indoor ban on e-cigarettes". Pressconnects. Retrieved 2015-09-13.
- ^ Gareth Mackie (2015-08-26). "Jobs at risk as e-cig firm Blu shuts Edinburgh site". The Scotsman. Retrieved 2015-09-13.
- ^ "E Cigarettes: New Spin on Old Habits". News24. 2015-08-21. Retrieved 2015-09-13.