Boursin cheese

From Wikipedia, the free encyclopedia
  (Redirected from Boursin (cheese))
Jump to: navigation, search
Boursin
Boursin cheese with English biscuits
Country of origin France
Region, town Normandy
Source of milk Cows
Pasteurised Yes
Texture Soft
Certification French AOC 1963
Commons page Related media on Wikimedia Commons

Boursin [buʁsɛ̃] is a trademarked brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours, with a flavour and texture somewhat similar to cream cheese.

The first Boursin flavor,[1] Garlic and Fine Herbs, was created in 1957 by François Boursin, a cheese maker from Normandy. Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavor. His recipe would be the first flavored cheese product to be sold nationally in France. Boursin cheese was first developed in Normandy,[2] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever, which sold it to Groupe Bel in November 2007 for €400 million.[3] The cheese is still produced in the United States for North American distribution by Unilever.

Advertising[edit]

The brand was advertised on television using the slogan: « Du pain, du vin, du Boursin » (English: "Some bread, some wine, some Boursin"). Later this slogan was replaced with « Du pain, du Boursin, tout est bien » ("Some bread, some Boursin, all is well.")

References[edit]

External links[edit]