|Designer(s)||Hannes von Döhren|
Bogle (for Walmart)
Brandon Grotesque is a sans-serif typeface designed by Hannes von Döhren of HVD Fonts during 2009 and 2010. Spacing and kerning was done by Igino Marini of iKern. The typeface includes Thin, Light, Regular, Medium, Bold and Black weights. Italic versions were also made available for each weight.
The typeface can be classified as a geometric sans-serif, heavily inspired by the typefaces of same classification during the 1920s and 1930s. It was designed to appear elegant through having a low x-height, a less common characteristic for sans-serif fonts.
In 2014, von Döhren released Brandon Text, a tighter version intended for body text.
Since 2010, it has been the corporate font of Comedy Central, used on promotional materials, idents and posters, such as for its Rally to Restore Sanity and/or Fear event, together with the font Eames Century Modern.
A custom version of Brandon Text, Bogle, was created for Walmart in 2017. Bogle adds additional rounding to the Brandon Text characters, and elements of the Walmart spark logo, to Brandon Text. The font was named Bogle after Bob Bogle, Sam Walton’s assistant that coined the name Walmart.
- MyFonts (2011). "Brandon Grotesque". Retrieved 27 October 2011.
- Rendle, Robin. "Brandon Text". Typographica. Retrieved 11 July 2015.
- "Fonts in Use: Comedy Central". Fonts in Use. Retrieved 4 October 2014.
- "Brandon University Visual Identity Concepts". ty-candy. Archived from the original on 2018-12-14. Retrieved 2016-10-08.
- "Bogle HvD Fonts". HvD Fonts. Retrieved 2020-03-08.