Brandweek

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Brandweek
Chief editor Todd Wasserman[1]
Categories Marketing
Frequency Weekly
Publisher e5 Global Media
First issue 1986
Final issue April 2011
Country United States
Based in Boston
Language English
Website Brandweek.com
ISSN 1064-4318

Brandweek was a weekly American marketing trade publication that was published between 1986 and April 2011.

History and profile[edit]

First published in 1986 as Adweek's Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek covered the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing. It was merged into Adweek in 2011. The last issue of the magazine was published in April 2011.[2]

Brandweek's flagship properties included Superbrands[3] and Marketer of the Year.[4]

In January 2009, it launched its blog Brandfreak,[5] which took an irreverent look at the world of marketing and branding.

References[edit]

General
  • Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE. p. 24. ISBN 0-7619-2771-9. 
Specific
  1. ^ Ali, Rafat (October 21, 2008). "Nielsen Reorgs Adweek, Brandweek, Mediaweek; Layoffs; Why Three Anymore?". The Washington Post. Katharine Weymouth. Retrieved October 29, 2008. 
  2. ^ Stuart Elliot (January 14, 2013). "Brandweek’s Obituary Proves Premature". The New York Times. Retrieved December 1, 2015. 
  3. ^ Adweek – Breaking News in Advertising, Media and Technology. Brandweek.com (July 13, 2012).
  4. ^ Adweek – Breaking News in Advertising, Media and Technology. Brandweek.com (July 13, 2012).
  5. ^ Home page. BrandFreak.

External links[edit]