Brandweek

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Brandweek
Categories Marketing, Advertising, Events
Frequency Annual Events
Publisher Adweek
First issue 1986
Final issue April 2011
Country United States
Language English
Website Adweek.com/Events-and-Awards/Brandweek

Brandweek is a one-of-a-kind three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.

Profile[edit]

Brandweek is a part of Adweek, the leading source of news and analysis covering the advertising and marketing industry. Brandweek, Mediaweek, and Adweek are owned by Beringer Capital, a Toronto-based private equity firm that invests in digital media and marketing services.[1]

The Brandweek summit will explore the future of brands, commerce, emerging technologies, talent and culture. An outgrowth of Adweek's positioning as the touchstone of the advertising and marketing space, the Brandweek summit is designed to challenge brands to conceptualize and apply the customer experiences and solutions of tomorrow. This innovative event will assemble some of the most dynamic leaders in the brand community and will be set in a unique forum created to encourage intimate conversations.

History[edit]

First published in 1986 as Adweek's Marketing Week, the publication changed its name to Brandweek in 1992 after facing a legal threat from the UK's Marketing Week magazine.[2] Brandweek covered the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication was part of the Adweek Media Group of magazines owned by The Nielsen Company.[3] It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing.[4]

In April 2011 Brandweek ceased[5] its continuous print run as a distinct print magazine and was folded into Adweek and Adweek.com by its owners Prometheus Global Media. In February 2013 Prometheus announced the Brandweek Report,[6] which appeared quarterly within the pages of Adweek and also appeared online and in Adweek’s iPad edition.

In 2014, Prometheus Global Media, which also owned The Hollywood Reporter and Billboard, acquired Mediabistro.com and merged the editorial, job board and education platforms with Adweek (along with Brandweek and Mediaweek brands). The Clio Awards. Mediabistro, Adweek, Clio and Film Expo were then spun out from Guggenheim Partners/Prometheus Global into a new company, Mediabistro Holdings.

Beringer Capital acquired Adweek, Mediaweek and Brandweek from MediaBistro Holdings in July 2016.[7]

In January 2018,[8] Adweek CEO Jeffrey Litvack announced Brandweek, the event, as a first-of-its-kind[8] brand summit to be held September 23–25, 2018 in Palm Springs, Calif., at the Omni Rancho Las Palmas Resort & Spa. Brandweek is currently invitation-only, but a limited quantity of tickets will be released in spring 2018.

References[edit]

General
  • Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE. p. 24. ISBN 0-7619-2771-9.
Specific
  1. ^ "Adweek". Wikipedia. 2018-03-25.
  2. ^ "Marketing Week". Wikipedia. 2017-02-15.
  3. ^ "Nielsen Holdings". Wikipedia. 2018-04-17.
  4. ^ "Green marketing". Wikipedia. 2018-04-12.
  5. ^ "Brandweek, Mediaweek Prepare to Fold Into Adweek". Retrieved 2018-04-23.
  6. ^ Elliott, Stuart (2013). "Brandweek's Obituary Proves Premature". The New York Times. ISSN 0362-4331. Retrieved 2018-04-23.
  7. ^ "Adweek Acquired by Private Equity Firm Beringer Capital". Retrieved 2018-04-23.
  8. ^ a b "Editor's Letter: Adweek Is Reimagining the Storied Brandweek Franchise". Retrieved 2018-04-23.