Brian Witkin is an entrepreneur from Del Mar, California and founder and CEO of Pacific Records, an independent record label based in San Diego, California. In 2005, at the age of 19, Witkin was featured in San Diego Magazine for young people to watch and in Feb. 2015 was named “Kickass Entrepreneur” in the San Diego Union Tribune  Witkin is the son of Joe Witkin the original pianist for the band Sha Na Na, and the grandson of Evelyn M. Witkin an American geneticist who was awarded the National Medal of Science by President George W. Bush in 2002 for her work on DNA mutagenesis and DNA repair  and the grandson of Herman Witkin, an internationally known American psychologist and senior research scientist at the Educational Testing Service in Princeton, N.J. Witkin is also the nephew of computer scientist Andrew Witkin
Witkin holds a Doctor of Jurisprudence degree (JD) from San Francisco Law School, Master of Business Administration degree (MBA) and Bachelor of Arts Degree (BA) in history from National University in San Diego,
In 1999 Witkin started "Real2Reel Records", which in 2003 was changed to Pacific Records, Inc. and became a division of Wingnut Media Group, Inc, based in Del Mar, California. In 2007, Pacific Records was then transferred to Georgi Entertainment, LLC and in 2009 Witkin purchased the company back under the holding company New Pacific Group, currently, Pacific Records, Inc. Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, CD duplication, marketing and distributing. The primary focus remains as an independent record label and music publisher. Pacific Records current lineup includes: Grammy Honoree Lito Romero, Wes James, Super Groupie, Social Club, Sandollar, Sprung Monkey, Hilly Rubin, Steven Ybarra, A Mayfield Affair, Approaching Fiction, Jimmy & Enrique, Samantha Clemons, Jimmy Patton, Scott Bergman, Men and Gods and John Preston. The label maintains an active website found at www.PacificRecords.com  Pacific Records was a division of the Warner Music Group, which was active in the late 1970s and distributed (appropriately) by Atlantic Records. Its most successful artist was Alan O'Day which reached #9 on the Billboard Charts 
Since 2003, Witkin has been a licensed real estate broker in Southern California and a recipient of the UCSD Extension Professional Certification in Real Estate and founded his own brokerage firm in 2010.
Philanthropy & activism
Witkin serves as Vice Chairman and member of the Board of Directors for the Olivia Hudson Foundation, a non-profit 501-C3 company in San Diego, California which helps further pediatric brain cancer research and assist families of children with brain cancer by raising public awareness of the disease. Since 2010 Witkin has been a certified PADI Divemaster and in 2012, In efforts to support the ban of unprovoked slaughter of Great White Sharks Witkin founded ‘’Save The Great Whites’’ and became a volunteer as a NOAA Whale Disentanglement Team Member. Witkin is a board member of National University (California)’s College of Letters and Sciences Advisory Board. National University is the second-largest private, non-profit institution of higher learning in California.
- "San Diego Reader: Want to play the Arena?".
- "San Diego Magazine: Young People To Watch".
- Discover SD Magazine. Archived from the original on 2015-09-07. Retrieved 2015-09-04.
- "National Science Foundation".
- "New York Times: Dr. Herman Witkin Pioneered in Studies of Learning Process".
- "National University".
- "Pacific Records".
- "Pacific Records: Artist".
- "Music Outfitters: Top Songs of 1977".
- Witkin Real Estate.
- Inman: 5 tips to help real estate pros get the most of apples latest desktop operating system os x mavericks.
- Olivia Hudson Foundation.
- Save The Great Whites.
- National University: Second largest private, non-profit institution of higher learning in California.
- UT San Diego.
- UT San Diego: Eclipse of the Moon.
- UT San Diego: Offshore Winds Make Smooth Waves.
- UT San Diego: Waves and Weather.
- UT San Diego: Drought Danger On Fiery Display.
- Sol Spot.
- Sports Facts: Top 5 most inspirational athletes with disabilities. Archived from the original on 2014-07-14. Retrieved 2014-07-10.
- Aircraft Owners and Pilots Association.