Monitronics
Formerly | Monitronics International, MONI Smart Security, SafeMart, LiveWatch |
---|---|
Company type | Public |
Industry | Home security |
Founded | 1994 |
Headquarters | Farmers Branch, Texas |
Key people | Jeff Gardner (President & CEO) |
Number of employees | 1200 |
Website | http://www.brinkshome.com |
Brinks Home Security is a brand of home security systems.
Brink's had a business line in home security named Brink's Home Security that accounted for 15% of Brink's revenue in 2008; it decided that year to spin the business off, in order to focus on its other businesses.[1] The company was rebranded as Broadview in 2009 with a massive and controversial advertising campaign.[1] In 2010 Broadview was merged into ADT, which became a standalone company in 2011.[2][3]
In 2018 Brink's re-entered the home security business through a trademark licensing deal, re-creating the "Brink's Home Security" brand.[4][5]
The trademark deal was done with Moni, a US private company headquartered in Farmers Branch, Texas that sells home security company systems that can be self-installed or professionally installed.[6]
Monitronics International was founded in Dallas in 1994 to provide alarm monitoring services to U.S. customers and businesses, as well as financing, technical training and product solutions[clarification needed] to dealers within the industry.[7] It was funded mostly by ABRY Partners until it was sold to Ascent Media in December 2010.[8] As of 2015 it was the second largest security alarm monitoring company in the United States, behind ADT.[6]
In 2013, MONI purchased Security Networks, a network of about 225 security dealers, for $507 million to diversify its service offerings and enter into the developing and complementary DIY home service category.[9]
In 2015, Monitronics acquired LiveWatch, a Kansas-based that sold security alarm and home automation systems for DIY installation.[6] The company was founded in 2002 under the name Safemart by Chris Johnson, a former Kansas paramedic. Initially, SafeMart distributed home security products from third-party manufacturers. In 2010, Johnson hired CEO Brad Morehead.[10] By 2015 the company had grown to have 180 employees and had around 200,000 customers in the United States, and was acquired by Monitronics for $67 million.[6]
In 2016, Monitronics International changed its name to Moni; along with it, its logo and other style elements were changed.[citation needed]
In February 2018 Moni exclusively licensed its trademarks and businesses to Brink's, which resulted in a rebranding of Moni and LiveWatch as Brinks Home Security.[4]
References
- ^ a b Burkitt, Laurie (30 June 2009). "Brink's $120 Million Name Change". Forbes.
- ^ "Tyco to Acquire Broadview Security for $1.9 Billion". New York Times DealBook. January 18, 2010.
- ^ Merced, Michael J. de la (September 19, 2011). "Tyco to Split Itself in 3, Hoping for More Value". New York Times DealBook.
- ^ a b Bosch, Rodney (28 February 2018). "MONI CEO on Bringing Brinks Branding Back". Security Sales & Integration.
- ^ "BRIEF-Brink's Announces Brand Licensing Agreement With Moni Smart..." Reuters. February 26, 2018.
- ^ a b c d Pletz, John (March 24, 2015). "Industry giant buys Evanston home security firm for $67 million". Crain's Chicago Business.
- ^ Romano, Jay (April 1, 2007). "Security Systems: Your Eyes and Ears". The New York Times.
- ^ "Ascent Media Corporation Acquires Monitronics". The Wall Street Journal. Dec 17, 2010. Retrieved March 15, 2011.
- ^ Bosch, Rodney. "Analysts Are Bullish on Monitronics' $507M Deal for Security Networks". www.securitysales.com. Retrieved 2016-07-18.
- ^ Hendershot, Steve (April 16, 2013). "An Orbitz for Home Security". Crain's Chicago Business.