Broadway (typeface)
 | |
| Category | Sans Serif |
|---|---|
| Classification | Display |
| Designer(s) | Morris Fuller Benton |
| Commissioned by | American Type Founders |
| Foundry | American Type Founders |
| Date created | 1927 |
| Date released | 1928 |
| Re-issuing foundries | Lanston Monotype |
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| Sample | |
Broadway is a decorative typeface, perhaps the archetypal Art Deco typeface. The original face was designed by Morris Fuller Benton in 1927 for ATF as a capitals only display face. It had a long initial run of popularity, before being discontinued by ATF in 1954. It was re-discovered in the Cold Type Era and has ever since been used to evoke the feeling of the twenties and thirties. Several variants were made:[1]
- Broadway (1928, Morris Fuller Benton, ATF), capitals only.
- Broadway Engraved (1928, Sol Hess, Monotype).
- Broadway (with lowercase) (1929, Hess, Monotype).
- Broadway Condensed (1929, Benton, ATF).
Digital Copies
Digital versions are now made by Linotype, Elsner+Flake, Monotype, Bitstream, and URW++. ITC Manhattan is virtually identical and is sold by ITC and Linotype, while Glitzy is a knock-off made by Ingrimayne Type.
References
- ^ MacGrew, Mac, American Metal Typefaces of the Twentieth Century Oak Knoll Books, New Castle Delaware, 1993, ISBN 0-938768-34-4, pp. 50–51.