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Bruce Cooil

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Bruce Cooil
Bruce Cooil in 2022
Born1953 (age 70–71)
Honolulu
Alma mater
OccupationStatistical modeller
EmployerVanderbilt University

Bruce Cooil (born 1953) is The Dean Samuel B. and Evelyn R. Richmond Emeritus Professor of Management at Vanderbilt University in the Owen Graduate School of Management.[1] His main areas of research are statistical modelling and its application to decrease mortality and morbidity rates due to coronary heart disease[2][3][4] and what can be done to improve the healthcare of impoverished regions like Mozambique.[5]

Life and work

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Cooil was born in Honolulu, Hawaii, in 1953. Cooil received his BSc in Mathematics at Stanford University in 1975, MSc in Statistics at Stanford University in 1976, and PhD in Statistics at the University of Pennsylvania in 1982[1] before joining Vanderbilt University's faculty in 1982.

In addition to Cooil's statistical modeling research in healthcare, his statistical modeling research in business marketing focuses on customer loyalty issues where he received a number of awards for his findings in the fallacy of the Net Promoter customer loyalty metric,[6][7] and in predicting changes in existing customer spending habits more accurately through the use of customer perception questions.[8] Also in the field of statistics, he created the concept of proportional reduction in loss,[9] a general framework for developing and evaluating measures of the reliability of particular ways of making observations which are possibly subject to errors of all types. Cooil has won the annual Dean's Award for Teaching Excellence six times.[1]

Selected works

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  • Larsen, Richard J. (1997). Statistics for applied problem solving and decision making. Morris L. Marx, Bruce Cooil. Pacific Grove, CA: Duxbury Press. ISBN 0-534-93084-0. OCLC 35574510.

References

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  1. ^ a b c "Vanderbilt University faculty profile Bruce Cooil". Vanderbilt University. Retrieved 2020-08-19.
  2. ^ "Identification of Patients at Increased Risk of First Unheralded Acute Myocardial Infarction by Electron-Beam Computed Tomography". American Heart Association. Retrieved 2015-12-06.
  3. ^ Cooil, B; Raggi, P (2005-06-30). "On the prediction and prevention of myocardial infarctions: models based on retrospective and doubly censored prospective data". Stat Med. 24 (12): 1897–918. doi:10.1002/sim.2068. PMID 15803447. S2CID 19751190.
  4. ^ Johnston, Jennifer (4 December 2013). "Researching Health Care—the Owen Way". Vanderbilt University Owen Graduate School of Management. Retrieved 2020-08-19.
  5. ^ Mukolo, Abraham; Cooil, Bruce; Victor, Bart (2015-08-01). "The effects of utility evaluations, biomedical knowledge and modernization on intention to exclusively use biomedical health facilities among rural households in Mozambique". Social Science & Medicine. 138: 225–233. doi:10.1016/j.socscimed.2015.06.013. ISSN 0277-9536. PMID 26123881.
  6. ^ Wise, Nancy (10 November 2008). "Faculty Honors and Awards". Vanderbilt University Owen Graduate School of Management. Retrieved 2020-08-19.
  7. ^ Keiningham, Timothy L.; Aksoy, Lerzan; Buoye, Alexander; Cooil, Bruce (October 2011). "Customer Loyalty Isn't Enough. Grow Your Share of Wallet". Harvard Business Review. Retrieved 2015-12-06.
  8. ^ Wise, Nancy (4 May 2010). "Cooil Honored for Best Practitioner Presentation". Vanderbilt University Owen Graduate School of Management. Retrieved 2020-08-19.
  9. ^ Cooil, Bruce; Rust, Roland T. (1994-06-01). "Reliability and expected loss: A unifying principle". Psychometrika. 59 (2): 203–216. doi:10.1007/BF02295184. ISSN 1860-0980. S2CID 122165746.
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