Buy as You View

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Buy As You View (BAYV) is a retail and consumer finance company, selling a range of electrical goods and home furniture. It provides a coin meter repayment and credit facility for products bought on a hire purchase, weekly payment basis with no deposit or credit checks.[1] Hire purchase contracts are regulated by the Consumer Credit Act 1974.


Buy As You View is the trading name for Buy As You View Holdings and Dunraven Finance Limited. Both are subsidiaries of BAYV Investments Limited.[2]

Established in South Wales in 1972,[3] initially as "Just Rentals", Buy As You View (since 1998),[4] and still based in Bridgend, it now also operates in the North East, Yorkshire, the Midlands, the North West and Scotland and employs 700 staff nationally.[5]

In 2016 Buy as You View compensated 59,000 customers a total of £939,000 for fees charged from 2001 onwards after the Financial Conduct Authority raised concerns about the company's treatment of customers in arrears, in particular the transparency of their fees and the practice of using payment meters to restrict customers' access to TVs.[6]


Buy As You View (BAYV) specialises in television, washing machine, mobile phone, computer (laptop, PC, Wii and PlayStation), washer, dryer, fridge freezer, dishwasher, vacuum cleaner and cooker rentals. In addition to renting household electrical items, BAYV also offers a wide range of pay weekly household furniture items, including sofas, beds, pushchairs, bikes and dining room furniture.[7] This approach to buy now pay later purchasing enables Buy As You View customers to pay weekly for their household electrical and furniture items via a coin meter TV (in addition to Direct Debit and cash payments).[8]

Charity, Community Projects and Partnerships[edit]

Buy As You View have been involved in supporting a number of community initiatives and local charities in recent years. These include supporting cancer charities such as the Joshua Foundation[9] and Macmillan Cancer Support.[10] BAYV have also helped local sports teams to purchase equipment such as football kits[11] and rugby kits,[12] as well as giving talks to youngsters in local schools[13] in and around the communities in which they operate.

In addition to their recent community initiatives, Buy As You View are known in and around the South Wales area for their long-term sponsorship of the Cory Band which began in 1998. In 2004, Cory was removed from the band's name in appreciation of the continued support from Buy As You View and for some time, the band was simply known as the Buy As You View band.

BAYV work in partnership with the Consumer Credit Trade Association[14] and the Credit Services Association[15] to ensure that they keep up to date and comply with current credit legislation in the UK and Europe.[16]


External links[edit]