Plus TV (Cyprus)

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Plus TV
Type Broadcast
Country Cyprus
Availability National
Owner Proteas Production and Media Limited (RadioStage Company)
Key people
Andreas Gavrielides, CEO
Launch date
July 28th 2006
Former names
Axia Channel
Astra TV
Official website

Plus TV is a free-to-air terrestrial TV channel. It is the sixth private TV channel established in Cyprus[citation needed]. Its first official broadcast took place on July 28, 2006.

Initially called Axia Channel and Astra TV by the time of its first official broadcast it was renamed to CNC PLUS TV, with CNC meaning Cyprus New Channel. for the first several months the channel transmitted pilot music programs, especially children's songs. After six months of operation the channel was officially referred to as PLUS TV though the CNC was not dropped from the logo until August 2007.

In September 2007 the channel changed ownership. This saw rapid improvements in the channel[citation needed]. The station's program was enriched[citation needed], and included more Cypriot productions and partnership with Greek channels Alter Channel and Alpha TV.

At the end of the 2009-2010 season Plus TV occupied the lowest audience share among the nationwide channels, with direct implications for advertising value.