C Spire Wireless

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Cellular South, Inc.
C Spire
Industry Telecommunications
Founded 1988; 30 years ago (1988)
Founder Wade H. Creekmore, Jr. and James H. "Jimmy" Creekmore, Sr.
Headquarters Ridgeland, Mississippi, United States
Number of locations
72 stores, 2 call centers, 1 data center
Area served
Memphis metropolitan area
Florida Panhandle
Key people
Hu Meena – CEO | Stephen Bye - President
Products Wireless voice and data, Fiber to the Home, Cloud Services,
Parent Telapex, Inc.
Website www.cspire.com

Cellular South Inc. d.b.a. C Spire[1] headquartered in Ridgeland, Mississippi, is the sixth largest wireless provider in the United States and the largest privately held wireless provider in the United States.[2] The company is a full-service provider of transport, Internet and telecom services. C Spire has approximately 1,200,000 customers in Mississippi, the Memphis Metropolitan Area, the Florida Panhandle, and parts of Alabama including Mobile. The company also holds 700 MHz and AWS licenses covering most of Tennessee and Alabama, though it has not yet extended service to these areas. On September 20, 2011 Cellular South, Inc. filed a trademark application for the C Spire Wireless name and two days later announced that it would market its services under the C Spire Wireless brand effective September 26.[3] C Spire Wireless is owned by the holding company Telapex, Inc.,[4] which also owns Telepak Networks, Inc., and several smaller Mississippi telecoms.


Cellular South, Inc. began its wireless service on the Mississippi Gulf Coast on February 4, 1988, using AMPS technology. Former football quarterback Archie Manning made the company’s inaugural call from Gulfport, Mississippi to then U.S. Representative Trent Lott in Washington, D.C.[5]

Logo of Vu Digital

C Spire created Vu Digital, LLC as a wholly owned subsidiary in 2013.[6] The name "Vu" is pronounced "view" and is inspired by the phrase "your view of things".[6] Founded by Wade Smith, Vu is used as a web content aggregator with heuristics, allowing it to improve its aggregation selections based on user preferences.[6] Its initial product was "a cloud-based digital profiling and analytics system" that provided "web personalization". Digital announced Video-To-Data analysis and metadata tagging in May 2015.[6][7] Vu Video-to-Data (V2D) translates video images and audio to text, affording video producers the ability to tag their content with metadata making it more searchable.[8][9]


Since 1999, C Spire has invested more than US$700 million in its wireless network, including constructing 1,403 cell sites, a high-speed wireless broadband network and a permanent microwave ring for redundancy across the Gulf Coast region.[10] In 2009, the company purchased Alabama-based Corr Wireless, which expanded its coverage in Alabama and moved it into Georgia for the first time (in 2013 Corr Wireless was subsequently sold to AT&T[11]). In 2006 the firm opened its first sales center outside of its native network footprint.[12]

The company announced on September 22, 2011 it planned on rebranding to C Spire Wireless effective on September 26.


  1. ^ "Fictitious Business Name Registration" (PDF). Business.sos.state.ms.us. Retrieved 2012-10-24. [permanent dead link]
  2. ^ TELCOMA (2 September 2015). "list of mobile network operators of United States". 5G, 4G LTE, 3G, 2G, IOT, Big Data Training and Certification. Retrieved 22 December 2016. 
  3. ^ "Trademark information for C SPIRE WIRELESS from USPTO - by Markify". Trademark.markify.com. 2011-09-20. Retrieved 2012-10-25. 
  4. ^ "Telapex, Inc". Telapex.com. Retrieved 2012-10-25. 
  5. ^ History/Timeline Archived December 25, 2010, at the Wayback Machine.
  6. ^ a b c d McDill, Stephen (2013-08-02). "Ridgeland-based Vu Digital gives media content, websites a personal touch". Mississippi Business Journal. Archived from the original on 2015-11-18. Retrieved 2015-11-18. 
  7. ^ Ha, Anthony (2015-05-04). "Vu Digital Translates Videos Into Structured Data". TechCrunch. Archived from the original on 2015-11-17. Retrieved 2015-11-18. 
  8. ^ Chandler, Clay (2015-05-07). "Video-to-data technology will be 'transformative'". The Clarion-Ledger. Archived from the original on 2016-02-02. Retrieved 2016-02-02. 
  9. ^ Winslow, George (2015-05-05). "Vu Digital Launches V2D". Broadcasting & Cable. Archived from the original on 2015-11-18. Retrieved 2015-11-18. 
  10. ^ "View Article". Technologyalliance.ms. Retrieved 2012-10-25. 
  11. ^ "AT&T to buy spectrum, 21,000 customers from C Spire's Corr subsidiary". FierceWireless. 2013-04-05. Retrieved 2015-08-07. 
  12. ^ dynamics, MVNO (October 21, 2011). "C Spire to offer iPhone". MVNO Dynamics. Retrieved December 22, 2016.