Camus Cognac: Difference between revisions
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WORK IN PROGRESS |
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{{Infobox company |
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| name = CAMUS LA GRANDE MARQUE |
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| logo = [[File:LOGO CAMUS.pdf|thumb|logo]] |
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| caption = |
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| type = |
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| traded_as = |
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| genre = <!-- Only used with media and publishing companies --> |
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| fate = |
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| predecessor = |
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| successor = Cyril CAMUS |
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| foundation = 1863 |
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| founder = Jean-Baptiste CAMUS |
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| defunct = <!-- {{End date|YYYY|MM|DD}} --> |
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| location_city = Cognac <ref>http://en.wikipedia.org/wiki/Cognac_(Charente)</ref> |
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| location_country = France |
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| locations = |
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| area_served = |
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| key_people = |
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| industry = Production,commercialisation and distribution of wine&spirits |
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| products = |
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| production = |
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| services = |
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| revenue = |
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| operating_income = |
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| net_income = |
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| aum = <!-- Only used with financial services companies --> |
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| assets = |
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| equity = |
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| owner = |
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| num_employees = 500 |
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| parent = |
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| divisions = |
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| subsid = Shanghai Yuanliu; CIL US |
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| homepage = www.camus.fr |
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| footnotes = |
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| intl = |
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}} |
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'''<big>CAMUS, A FAMILY PASSION AND A DIFFERENT EXPERIENCE OF COGNAC<ref>http://en.wikipedia.org/wiki/Cognac</ref>, SINCE 1863</big>''' |
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The CAMUS Company, the world’s no. 5 [[cognac]] brand, is the largest cognac producer that is still entirely '''family owned'''. |
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The French family, whose passion is continually dedicated to the making of '''distinctive, authentic''' and '''high quality''' cognacs since its foundation in 1863, is going to celebrate his 150 years anniversary in 2013. |
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CAMUS is a story of a family of '''winegrowers''' passing down its passion for Cognac-making from father to son, generation after generation, gradually cultivating its '''traditions''' rather than just perpetuating them. Breathing life into Tradition rather than simply keeping memories alive. |
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It is also the story of a very high level of '''craftsmanship''', carefully nurtured over 150 years, each generation building and surpassing the skills of the previous one. |
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Camus is sold in almost every country in the world, in almost every international airport, and on-board a large number of airlines. |
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Today the CAMUS company is run by '''[[Cyril Camus]]''', 41 years old, 5th generation. Being president of the company, Cyril CAMUS crosses the world as the most passionate ambassador of quality Cognacs.<br /> |
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== Five generations == |
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Since 1863, five generations of the CAMUS family have cultivated a single-minded passion for great cognac, bringing to life the infinite riches and soul of the land that is their home. Each generation has contributed to the philosophy that produces innovative, superb cognacs, ensuring that every CAMUS cognac is marked by the personality of the family and the floral character of the '''[[Borderies]]''', the smallest and rarest cognac growing area where CAMUS’ vineyards are located.<br /> |
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[[File:JEAN-BAPTISTE CAMUS.jpg|thumb|upright=0.5|Jean-Baptiste CAMUS]] |
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'''JEAN-BAPTISTE CAMUS''' |
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''INDEPENDENCE & QUALITY''<br /> |
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Jean-Baptiste CAMUS (1835-1901) introduced the key principles of independence and quality. He started life as an independent wine grower, distilling and selling his cognac to established cognac houses. In 1863 he decided to organise a consortium of producers to guarantee a consistently high level of quality in terms of production and supplies of mature stocks of cognac, and founded ‘La Grande Marque’ as the brand under which to sell them. <br /> |
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England was the first export market for La Grande Marque, and it rapidly became clear that these cognacs |
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were among the finest quality available on the market. With proof that quality was the surest route to success, and seeking to establish the principle that the CAMUS family must have total control of the process from the grape to the glass, Jean-Baptiste finally bought up his partners’ shares and created ‘CAMUS La Grande Marque’.<br /> |
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[[File:GASTON CAMUS.jpg|thumb|upright=0.5|Gaston CAMUS]] |
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'''EDMOND AND GASTON CAMUS''' |
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''EXPORT DEVELOPMENT''<br /> |
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The next generation built on the quality principle to develop the export business for CAMUS. Jean-Baptiste’s elder son, Edmond (1859-1933), entered the company in 1894 as Master Blender, helping his father with all aspects of production. Under his direction, not only did CAMUS gain further recognition for the quality of its cognacs, but also became one of the first cognac houses to use labelled bottles to sell cognac instead of barrels, reinforcing the quality and the brand name. He also developed sales on the French market, establishing |
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CAMUS in numerous Parisian restaurants. <br /> |
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Edmond’s younger brother, Gaston (1865-1945), joined the company in 1896 and devoted himself to export sales. He developed a business in Russia, where CAMUS became the official cognac of the [[Court]] of the last [[Tsar]]. It was Gaston who established CAMUS’ unique position as the only major cognac house to sell solely premium cognacs.<br /> |
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[[File:MICHEL CAMUS.jpg|thumb|upright=0.5|Michel CAMUS]] |
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'''MICHEL CAMUS''' |
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''DEVELOPMENT OF DUTY FREE MARKETS''<br /> |
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The third generation, with great insight, entered a new market which was to become a huge business for the company. Michel CAMUS (1911-1985) was only 21 when he joined the firm in 1932, but he was an excellent salesman. He continued to build CAMUS’ relationship with Russia, winning an exclusive spirits export and import contract between France and Russia in 1959. <br /> |
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In the early 1960s, recognising the enormous potential of the embryonic duty free market, he started doing business with American group [[Duty Free]] Shoppers. He introduced to duty free a great variety of gift presentations targeted at the travelling businessman and collector, including items such as [[Limoges porcelain]] and [[Baccarat crystal]] decanters, and first promoted the superior Napoléon quality in a signature frosted bottle. This example was soon copied by other cognac houses, but to this day CAMUS remains a leader in duty free and travel retail throughout the world.<br /> |
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[[File:Jean-Paul Camus.jpg|thumb|upright=0.5|Jean-Paul CAMUS]] |
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'''JEAN-PAUL CAMUS''' |
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''INDEPENDENCE OF SUPPLIES''<br /> |
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The fourth generation, again with much foresight, set about guaranteeing the future independence of the company. Born in 1945 and joining the company to help his father as Master Blender in 1977, Jean-Paul CAMUS recognised the profound structural changes that were beginning to shape the cognac market. His philosophy was based on ensuring and strengthening CAMUS’ [[Eaux-de-vie]] supplies, ageing facilities and production capacity, in order to remain entirely independent. He bought new vineyards, distilleries and storage capacity, focussing mainly around the traditional family base in the Borderies growing area. <br /> |
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He also vigorously pursued his father’s commercial policy in duty free, developing a major stronghold in the Asia-Pacific region with airports and airlines, as well as leading positions in Japan and Korea. <br /> |
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[[File:CYRIL CAMUS.jpg|thumb|upright=0.5|Cyril CAMUS]] |
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'''CYRIL CAMUS''' |
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''PRODUCT INNOVATION & EXPORT DEVELOPMENT''<br /> |
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The fifth generation is devoted to adapting the company’s offering to the needs of tomorrow’s consumer, through product innovation and export development. Cyril CAMUS, born in 1971, completed a business degree in the US before joining CAMUS as the Company’s Trade Relations Director in Beijing, China in 1994, where he sowed the seeds of long-term development in this potentially huge market. |
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He returned to Cognac in 1998 as Marketing Director, overseeing the creation of numerous new products for duty free. He also developed the Company’s signature Borderies XO, a pure Borderies blend from the family’s own vineyards, and broke new ground with a cognac from the hitherto largely overlooked [[Ile de Ré]].<br /> |
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Becoming President in 2004, Cyril’s approach is driven by the evolution of consumer expectations and their effect on the cognac business. He focusses on adapting the company and its range of products to this new environment, and the first evidence is the boldly different CAMUS ELEGANCE range, emphasising the distinctive CAMUS taste and packaging.<br /> |
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Although resolutely forward-thinking, Cyril CAMUS today remains passionately faithful to the values inherited from previous generations of his family: tradition, quality, independence and innovation. As his father, Jean-Paul, once famously said: “Making a great cognac is easy. All you need is a great-grandfather, a grandfather and a father who have done it before you.”<br /> |
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CAMUS is proud to be different, combining the magic of the spirit, the beauty of the bottle and the essence of time in magnificent cognac creations.<br /> |
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== Château du Plessis == |
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<br />[[File:Chateau Plessis.jpg|thumb|Chateau Plessis the birth place of the Camus family]] |
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Like a family secret, Château du Plessis sits quietly among the vines of the Borderies, the cradle of the Camus family. In its welcoming, intimate and enticing atmosphere, guests can discover the philosophy of the Camus family and share a magical, human experience. |
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Take a refined meal in the dining room, and contemplate the memory of five generations of connoisseurs. Breathe in the fragrances of the finest cognacs under the glass dome of the drawing room, or enjoy the quiet privacy of the salon, whose discreet intimacy invites confidences and shared secrets. The terrace looks out over wooded grounds, and the cellar is replete with unimagined delights, including the family's private cognac reserve. |
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== CAMUS Key years<ref>http://www.camus.fr/en#/fathers-and-sons</ref> == |
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'''1863''': Founding of the Company |
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'''1910''': CAMUS The official cognac at the court of the [[Tsar]] of Russia |
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'''1960''': Entering the [[duty-free]] market and becoming one of the leaders in that industry |
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'''1971''': Opening of the first office in Hong-Kong, heralding unprecedented growth in Asia. |
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'''1991''': Expansion of the vineyards in the [[Borderies]] region, becoming one of the largest winegrowers. |
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'''2000''': First release of CAMUS Borderies XO, the company’s flagship product. |
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'''2007''': Founding of YUANLIU, the company’s China subsidiary |
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'''2008''': Activation of CIL US, the company’s USA subsidiary. Opening of the CAMUS Vietnam Office |
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'''2009''': Opening of the first Maison Camus store, and first Maison Camus Lounge<ref>http://www.camus.fr/en#/lounge</ref>, in Beijing |
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== Living Tradition == |
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[[File:The eau de vie.jpg|thumb|eau de vie]] |
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A living tradition based on an enhanced '''human transmission''' of the House key founding principles ('''Quality''', '''tradition''', '''independance'''), enriched throughout the years. <br /> |
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Not only through the family generations ,Cyril Camus being the best symbol, but also towards an greater family of Camus lovers, including company employees, winegrowers, customers, business partners & end consumers - as human beings.<br /> |
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An intimate, friendly, emotional, enduring relationship based on '''common values''':<br /> |
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* '''Passion''' to enjoy the finer things in life <br /> |
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* '''Respect''' for people & tradition <br /> |
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* Uncompromising quest for '''excellence & authenticity''' <br /> |
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* Irrepressible fondness for '''distinctive''' cognacs & forward looking products <br /> |
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*'''Hospitality''' habit <br /> |
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== Products == |
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* '''Elegance Range<ref>http://www.camus.fr/en#/gamme-elegance</ref>'''<br />[[File:CAMUS BEAUTY PACK EXTRA ELEGANCE.jpg|thumb|upright|CAMUS BEAUTY EXTRA ELEGANCE]] |
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'''CAMUS VS Elegance''' : a style all of its own, including an innovative screw-top closure and a blend to delight all those in search of a lighter and less tannic cognac.<br /> |
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'''CAMUS VSOP Elegance''' : a vibrant, contemporary cognac in both style of blend and packaging. It offers numerous innovations from the heavy screw cap, which also serves as a precise [[cocktail]] measure, to the dramatic 360° labelling.<br /> |
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'''CAMUS XO Elegance''' : an Extra Old cognac in perfect harmony with consumer demand for a richly-flavoured, yet lighter and mildy oaked cognac, a timely evolution in the world of fine spirits. <br /> |
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'''CAMUS EXTRA Elegance''', : a multiple award-winning cognac on the international stage and the perfect embodiment of CAMUS’ reputation for excellence in taste and design. Rich and highly complex, it is issued from the marriage of superbs eaux-de-vies at the very peak of their ageing from the [[Borderies]], [[Grande Champagne]] and [[Petite Champagne]].<br /> |
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[[File:CAMUS BEAUTY PACK BORDERIES XO.jpg|thumb|upright|CAMUS BEAUTY PACK BORDERIES XO]] |
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* '''Borderies XO<ref>http://www.camus.fr/en#/cognac-ranges-borderies</ref>'''<br /> |
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As an introduction to the world of Borderies, Camus offers its single-growth Extra Old (XO), drawn from the private family reserves of Borderies. The eaux-de-vie which make up this 100% Borderies blend have, naturally, undergone careful ageing in oak barrels for the legal minimum of six and a half years, on their way to becoming a true and venerable XO. Then they have been captured in a richly frosted carafe, inspired by the perfume industry and symbolising the velvety rich fragrance of this magnificent cognac.<br /> |
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On the nose, discover a delightful concentration of violets and hazelnuts, while the palate, persistent and lightly-oaked, reveals delicious “pâtisserie”, spicy vanilla and “rancio” notes. |
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* '''Ile De Ré<ref>http://www.camus.fr/en#/cognac-ranges-ile-de-re</ref>'''<br /> |
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Cognacs from the Camus Ile de Ré Fine Island Cognac range are naturally iodinerich, dry and the most faithful reflection possible of the personality of eaux-de-vie from the Ile de Ré, while still offering the outstanding mellow fruitiness of the most refined cognacs..<br /> |
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'''CAMUS Ile De Ré fine island cognac''': a fresh,tangy character <br /> |
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'''CAMUS Ile De Ré fine island cognac double matured''': a powerful character with subtle smokiness <br /> |
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'''CAMUS Ile De Ré fine island cognac cliffside cellar:''' a rich and smooth harmony of flavours <br /> |
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* '''MASTERPIECE COLLECTION<ref>http://www.camus.fr/en#/cognac-ranges-masterpiece</ref>'''<br /> [[File:CAMUS CUVEE 3 128 CARAFE+GLASSES FOND NOIR.jpg|thumb|upright=0.5|CAMUS CUVEE 3 128 CARAFE]]<br /> |
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A drive that led to the Camus Masterpiece Collection by Cyril Camus, the luxury creation of Maison Camus. Like an ode to the bounty of Nature, the best artisanal traditions and ancestral knowledge, this collection is the culmination of Cyril Camus's personal mission: to create a collection of rare, limited [[cuvée]], each consisting of a unique, exceptional blend, and to present them in a beautiful gift box. Every treasured edition of this collection represents the perfect match between a small number of unique eaux de vie, presented in a [[Baccarat crystal]] decanter designed by Serge Mansau, one of the most outstanding French sculptors.<br /> |
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'''Cuvée 4.176'''<br /> Four is the number of eaux de vie and 176 is the sum of their minimum ages. |
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'''Cuvée 3.128'''<br /> Three eaux de vie whose minimum ages add up to 128 |
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'''Cuvée 2.105'''<br /> is the fruit of the art of blending a Grande Champagne eau de vie of the age of Jean-Paul Camus with a Grande Champagne eau de vie of the age of Cyril Camus |
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'''Cuvée 3.140'''<br /> |
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* '''RARISSIMES<ref>http://www.camus.fr/en#/cognac-ranges-rarissimes</ref>'''<br /> |
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CAMUS’ range of cognacs of exception<br /> |
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== CAMUS Workshop<ref>http://camus.fr/en#/camus-master-blender</ref> == |
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[[File:Atelier Camus.jpg|thumb|Camus workshop]] |
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* The Master Blender<br /> |
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Blending a superior cognac requires the mastery of a long, complex process in which every phase is subject to strict control. Take part in one of the essential phases in the creation of a cognac. After learning how to taste cognac, you will quite easily step into the mysterious world of the Cellar Master. Under professional guidance, you will compose your cognac according to a blend you have designed, using the best cognac crus. It will be an exclusive, unique cognac, made in your image.<br /> |
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* The "Rarissimes" Tour<br /> |
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A complete tour, including four full tests of Vintage cognacs from the Rarissimes range.<br /> |
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* The Camus XO Range Tour<br /> |
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* The Classique Tour<br /> |
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==References== |
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{{reflist}} |
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==External links== |
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* [http://www.camus.fr/ Camus homepage] |
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* [http://www.cognacfans.com/tag/camus/ Camus information, news and reviews] |
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* [http://www.cognac.fr/ Le site du Bureau National Interprofessionnel du cognac] |
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* [http://www.youtube.com/watch?v=URdnOdZXLNk&feature=related Interview Cyril Camus: Camus Cognac finds a brave new world in China ] |
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[[Category:Cognac]] |
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[[de:Camus (Cognac)]] |
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[[fr:Camus (cognac)]] |
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[[no:Camus]] |
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[[zh:卡慕]] |
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Revision as of 15:48, 17 September 2012
WORK IN PROGRESS