Cardrona Bra Fence

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Coordinates: 44°51′38″S 169°01′20″E / 44.860432°S 169.022169°E / -44.860432; 169.022169

The Bra Fence in December 2002

The Cardrona Bra Fence is a controversial tourist attraction in Central Otago, in New Zealand.[1] At some point between 1998 and 1999, passers-by began to attach bras to a rural fence. The fence gradually became a well known site as the number of bras grew to hundreds. The fence is located on a public road reserve, adjacent to farm property in the Cardrona Valley area southwest of Wanaka, near to Cardrona.

Despite its popularity, there was disagreement over the value of the attraction. The bra fence stands today next to the Cardrona Distillery.


The Bra Fence began at some point between Christmas 1998 and New Year 1999, when four bras were attached to the wire fence alongside the road. The original reason for the bras being attached to the fence is unknown. News spread of the addition, which was left on the fence by the local landowners, and more bras began to appear. By the end of February there were some 60 bras, but at about this time they were all removed anonymously. This was reported in the local press, and the story gained widespread dissemination through the New Zealand media, leading to more bras appearing.[2]

The fence by the end of March 2006.

By October 2000, the number of bras had reached around 200, and again the fence was cleared of bras. This time the story spread even wider, as the fence had become to some a quirky tourist attraction, and media sources from as far afield as Europe became interested in the fence. Due to this interest, the number of bras being added to the fence personally, or sent to be added, increased dramatically. In early 2006, the number of bras attached to the fence stood at close to 800.[citation needed]

Controversy and removal[edit]

Although some locals welcomed the fence and regarded it as a tourist attraction, others viewed it as an eyesore and embarrassment, and as a potential hazard to drivers using the road. Frequent legal attempts were consequently made to see it removed. These attempts were increased in early 2006, accompanied by a further removal of some 200 of the bras. Some locals claimed that a number of Japanese students who are being educated in nearby Wanaka could get offended by the fence, as well as many other Asians or South Africans.[3]

However, local sheep farmer John Lee, who had become the unofficial guardian of the site, refused to remove the bras from the fence, claiming that 90% of letters received about the fence were positive, and that the bras were the most photographed attraction in the area.[3]

On 28 April 2006, after discovering the fence rested on public road reserve, the local Council determined the bra fence was a "traffic hazard" and an "eyesore", and ordered the bras on the fence to be removed.[4] The fence's removal led to an attempt to make the world's longest bra chain, at an annual festival in nearby Wanaka, later that year. The chain reached some 7,400 bras, over 100,000 short of the world record, but raised over $10,000 for charity.[5]


  1. ^ "World famous in New Zealand: The Cardrona bra fence". Stuff. Retrieved 2 May 2018.
  2. ^ "Bra Fence Story". Archived from the original on 21 May 2006.
  3. ^ a b "Giant 'Bra Fence' Sparks Controversy". Archived from the original on 2 July 2007. Retrieved 2007-06-18.
  4. ^ "Council pings famous fence". One News. 27 April 2006. Retrieved 2 May 2006.
  5. ^ Wanaka, New Zealand attempts bra chain record Archived 28 September 2007 at the Wayback Machine,, 19 September 2006, Retrieved on 25/8/07

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