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Category killer

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A category killer is a retailer that specializes in and carries a deep product assortment within a given category and through selection, pricing and market penetration obtain a massive competitive advantage over other retailers. Chains such as Barnes & Noble, Best Buy, and Staples are considered category killers.[1]

References

  1. ^ Lal, Rajiv; Alvarez, Jose B. "Retailing Revolution: Category Killers on the Brink". Retrieved 16 November 2016.
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