Catvertising

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Cats have been used in ads for many years but the term catvertising is more recent (Entrance building sign, Beamish Museum)

Catvertising is the use of cats in advertising. Although cats have been used in advertising for many years, the technique was first given its own name in about 1999.[1] The term, a blend word from cat and advertising, enjoyed a spike in popularity beginning 2011 as a result of a parody of commercialization of cat viral videos by the advertising agency john st. in Toronto, Ontario, Canada.[2][3][4][5][6][7][8][9][10][11][12] It was nominated for a Webby Award in 2012.[13] The video was part of a series of spoofs beginning with "Pink Ponies: A Case Study", then Catvertising, and finally "Buyral" (a blend of "buy" and "viral").[12] A University of Arizona marketing team competes under the name "Catvertising."[14][15]

This style of advertisement is sometimes simply referred to as a "cat commercial."[16]

See also[edit]

References[edit]

  1. ^ Mark Oliver (January 28, 1999). "Catvertising; but Our Moggy Tester Gives 'First Advert for Pets' the Paws-Down". The Mirror (London, England)  – via HighBeam Research (subscription required). Retrieved 2015-03-14. 
  2. ^ john st. (2011-11-10). "Catvertising". YouTube. Retrieved 2015-03-15. 
  3. ^ Alyssa Giacobbe (2011-11-20). "Of Mice and Memes". New York Magazine. Retrieved 2015-03-14. ...a Canadian ad agency’s new “Catvertising” video... 
  4. ^ "Truth in Cat-vertising". Truth In Advertising. May 21, 2013. Retrieved 2015-03-14. We live in a world of cat-vertising. 
  5. ^ "Catvertising: The Advertising Strategy That Is Going To Change Everything". The Huffington Post. 2011-11-14. Retrieved 2015-03-14. 
  6. ^ Tim Nudd (2011-11-11). "John St. in Toronto Shifts Entire Focus to Catvertising: 'Nobody wants to see ads anymore. They want cat videos'". AdWeek. Retrieved 2015-03-14. 
  7. ^ Myers, Courtney Boyd (14 November 2011). "The world's first Catvertising agency launches". The Next Web. Retrieved 2015-03-14. 
  8. ^ Erin Skarda (2011-11-15). "Catvertising: An Ad Agency Trend We Wish Were Real". Time. Retrieved 2015-03-14. 
  9. ^ Andrea Aster (2012). "Angus Tucker makes advertising fun". Old Times: Alumni Upper Canada College's Alumni Publication (Winter/Spring 2012): 15. Retrieved 2015-03-14. ...Catvertising, with 1.5 million hits on YouTube... 
  10. ^ Brenda Benedict (2012-01-30). "Happily not addicted". The Star (Malaysia). Retrieved 2015-03-14. Apparently “catvertising” is going to be the next big thing. 
  11. ^ Jeff Beer (10 December 2010). "The Online Ad That Wasn't". Canadian Business: 10, 11. Retrieved 2015-03-14. When working on getting new business, we obviously put a more serious face forward, showing our capabilities and the kinds of things we do, but inevitably the topic of Buyral or Catvertising comes up. 
  12. ^ a b Netburn, Deborah (2012-11-05). "'Viraler and viraler': Fake ad promises to make your video viral". Los Angeles Times. Retrieved 2015-04-11. John St., the Canadian advertising agency that brought you the YouTube hits "Catvertising"... John St. has a history of striking a chord with its fake advertisements. In November 2011 the agency put up a video called "Catvertising" in which it stated that it would focus entirely on making cat videos. 
  13. ^ "Catvertising, The Webby Awards". webbyawards.com. 2012. Retrieved 2015-04-11. 
  14. ^ Yara Askar (2014-05-22). "University of Arizona Marketing Students Win National AT&T Competition". States News Service (University of Arizona)  – via HighBeam Research (subscription required). Retrieved 2015-03-15. The UA "Catvertising" team regularly qualifies for national marketing competitions 
  15. ^ Yara Askar (2014-05-15). "Campaigning for AT&T, University of Arizona Marketing Students Engaged in Nationwide Competition". States News Service (University of Arizona)  – via HighBeam Research (subscription required). Retrieved 2015-03-15. Students in the Marketing 425 course 'Advertising Management' at the Eller College of Management - affectionately nicknamed '425 Catvertising'... 
  16. ^ Tim Nudd (August 8, 2012). "9 Awesome Cat Commercials That Drive the Internet Wild: These ads have way more than nine lives". AdWeek. Retrieved 2015-03-14.