Chad Mureta

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Chad Mureta
Occupation CEO at CSI Consultant Group
Author of App Empire
CEO of App Empire
Website appempire.com

Chad Mureta is an entrepreneur, author, speaker, and consultant.[1][2][3][4] He is the CEO of App Empire and the co-founder of T3 Apps, Empire Apps, and Best Apps.[5][6] Mureta has led the development and marketing of over 50 apps that have been downloaded more than 150 million times worldwide.[7][8]

Mureta's self-help book App Empire: Make Money, Have a Life, and Let Technology Work for You, is a bestseller and responsible for helping thousands of people make money quickly and sustainably with mobile apps.

Early life[edit]

Mureta attended Coastal Carolina University and graduated in 2003 with a B.A. in Business Management.[9] After graduating, Mureta owned a newspaper company and worked as a real estate investor.[4] In 2006, Mureta started his own real estate agency in Myrtle Beach, South Carolina.[4] During the height of the housing market crash, he often worked 18-hour days.[2]

In January 2009, Mureta was driving home from a basketball game when he hit a deer, causing his car to flip four times. The accident crushed and nearly severed his left arm.[2] He underwent two major operations and spent 18 months recovering, accruing nearly $100,000 in hospital bills.[2] While in the hospital, a friend gave Mureta a newspaper article about "app millionaires."[2][5] Bedridden and unwilling to return to his real estate business, Mureta began researching, designing, and outsourcing the development of apps.[10]

Career[edit]

After he was released from the hospital, Mureta borrowed $1,800 from his stepfather to start his app business.[5] He used the money to create his first app, "Fingerprint Security-Pro," which mimics fingerprint-scanning technology.[11] Fingerprint Security-Pro became a bestseller in the App Store, peaking at number 27 in the App Store in 2011, and netting more than $500,000 in revenue.[2][4][12]

After "Fingerprint Security-Pro," Mureta went on to create over 50 apps that have been downloaded more than 150 million times worldwide.[7][13][14]

In 2012 he released the book, App Empire: Make Money, Have a Life, and Let Technology Work for You. It chronicles Mureta's transformation from real estate agent to "appreneur" and provides a non-technical guide to starting a mobile app business.[5][15]

During a BBC interview in October 2015, Chad revisited his near death experience and his company, App Empire, which brings in $3m to $5m in revenue every year.[16]

Television[edit]

In July 2012, Mureta was featured on 60 Minutes. In the interview titled "The App Revolution", Mureta said "This is just the beginning, and I think a lot of people are just getting that this is a real business. This is a real industry and really there's not a lot of barrier to entry to get into it. Anybody can. The thing is, I am just like everybody else. There's no difference. I mean yes, I've been successful, I'm not the smartest person in the world, and I've never had any tech experience."[17]

Chad was also interviewed by Tony Robbins in a special titled, "How To Create An App Empire".[18]

Philosophy[edit]

Mureta believes in understanding the marketplace to come up with app ideas then outsourcing the actual programming.[4] Another one of his apps is Emoji, Mureta created this app in two weeks. Within six days of release, it was averaging $500 per day and was #1 on the App Store’s productivity category and #12 in the top free overall category.[2][19]

Mureta conducts the majority of his business from his iPhone, including managing his employees, looking at his apps' daily stats and rankings, and surveying the app market.[15] He has used the app business as a means to work less and uses the time traveling the world, learning salsa, and becoming a certified scuba diver and skydiver.[20]

Mureta began his app business without any previous experience in the app or technology fields.[5] He has since founded and served as CEO of Empire Apps and co-founded T3 Apps and Best Apps.[21][22][23]

See also[edit]

References[edit]

  1. ^ "Chad Mureta - Online Business Development & Mobile App Monetization Expert - Clarity". Clarity. Retrieved 2015-10-14. 
  2. ^ a b c d e f g Ferriss, Tim (April 22, 2012). "How to Build an App Empire: Can You Create The Next Instagram?". FourHourWorkWeek.com. 
  3. ^ Keen, Andrew (March 30, 2012). "Keen On… Chad Mureta: How Apps Can Change Your Life TCTV". TechCrunch. 
  4. ^ a b c d e Warner, Andrew (August 22, 2011). "Empire Apps: Pulling Off A Comeback In A Brand New Market – Chad Mureta". Mixergy. 
  5. ^ a b c d e Becoming an App Millionaire by Accident. Houston Chronicle. February 29, 2012.
  6. ^ Haines, Bryan. How To Create An App Business. About.com Online Business.
  7. ^ a b "Becoming an App Millionaire by Accident". San Francisco Chronicle. February 29, 2012. 
  8. ^ McCarty, Colleen (January 12, 2012). "Apps Abound". Expert Message Group. 
  9. ^ "Coastal Carolina University | Overview | Plexuss.com". plexuss.com. Retrieved 2015-10-14. 
  10. ^ "CrunchBase Profile". CrunchBase. 
  11. ^ "Fingerprint Security-Pro". Apple App Store. 
  12. ^ "Fingerprint Security-Pro App Rating". Top App Charts. 
  13. ^ Brooks, Chad. Business "How to Start an App Business" Check |url= value (help). 
  14. ^ McCarty, Colleen. "Apps Abound". Expert Message Group. 
  15. ^ a b Mureta, Chad (2012). App Empire: Make Money, Have a Life, and Let Technology Work for You. Wiley. p. 205. ISBN 978-1-1181-0787-4. 
  16. ^ "The near death experience that created a tech millionaire - BBC News". Retrieved 2015-10-06. 
  17. ^ "The App Revolution". sixtyminutes. Retrieved 2015-10-06. 
  18. ^ "How to Create An App Empire: The Complete Interview with Chad Mureta". Retrieved 2015-10-06. 
  19. ^ "Emojji App Rating". Top App Charts. 
  20. ^ Too Many People Looking for Work, Now What?... Seeking Alpha. March 14, 2012.
  21. ^ "Empire Apps". 
  22. ^ "Best Apps". 
  23. ^ "T3 Apps". Archived from the original on May 20, 2012.