Challenge's former office building (built 1906-7) on Foleshill Road, Coventry. (photo 2007)
Challenge started to make cycles in Foleshill, Coventry, England in 1903, and they also made a Challenge light car from about 1912 to 1915. They moved into new premises on Fosehill Road, Coventry in about 1906 to 1907, which consisted of an impressive symmetrical red-brick office building with sheds behind. The Edwardian office building is still standing today.