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CHAOTICS is a strategic business framework and platform for dealing with economic turbulence defined and developed in 2008 by marketing guru Philip Kotler of Northwestern University's Kellogg School of Management and global business strategy expert John Caslione of GCS Business Capital, LLC.

Based on the concept that the world economy has entered into a new economic era of uncertainty, CHAOTICS provides methods to allow companies to live with increased risk and uncertainty in an age of heightened turbulence and its consequent chaos.

This involves creating and implementing a set of new strategic behaviors defined by Kotler and Caslione as well as building an early warning system, a scenario construction system, and a quick response system to manage and market during recessions and other turbulent economic conditions.


  • CHAOTICS: The Business of Managing and Marketing in The Age of Turbulence (AMACOM Publishing May 2009) ISBN 0-8144-1521-0