Christopher Eves

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Christopher Eves (Left) Luke Booth (Right) collecting Lunch Packaging Award 2012

Christopher Eves is a product designer and inventor. Eves, and his nephew Luke Booth, successfully participated in the BBC television show Dragons' Den and received investment to launch their packaging solutions for the FMCG, Retail & Leisure markets.[1]


Eves studied Product & Transport Design at the Coventry University and Industrial Design at the Central Saint Martins (CSM) in London. Whilst at CSM, Eves was the overall winner of the Tetley Tea packaging award, exploring cultural values and rituals involved in tea drinking. He also designed and patented a 3-way Christmas cracker.[2] Whilst in his final year, he explored the link between emotion and sustainability.[3] After graduating from CSM Eves worked at a start-up footwear company Sneakart. Dedicating time to the sneaker seeker program which aims to expose young kids to the wonders of sneakers through customisation, workshops and lectures. After a stint concept generating for the Lego concept lab he started work at Lotus cars.[4] In 2011 Eves set up P4CK with Booth.

Dragons Den[edit]

Co-founders of P4CK, Eves and Luke Booth appeared on BBC's Dragons' Den Episode 11 Series 10.[5] Viewers saw the pair receive backing from TV star Theo Paphitis, after a nervous pitch. Paphitis committed to giving Booth and Eves £50,000 for 30% equity in their business.

The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. However, Paphitis liked the idea and said that he was willing to back "two young guys trying to make it work".[6][7][8]


Flexicarry™ is the only flexible multi-cup carrier in the world, which can conveniently and safely carry and share 1, 2, 3 or 4 drinks with one-hand without spilling.

Flexicarry™ – Supplied flat, its international patented design, invented by Eves and Booth; uses 40% less raw material than a card carrier. Its perfectly balanced with 1, 2, 3 or 4 pints. Health and safety accredited for stadia.[9]

BevBax™ – Carrier food and drink easily in one hand.


Bax™ – is a revolutionary solution to retail packaging, and is perfectly suited to a number of ambient and chilled retail categories. By employing a unique application of cardboard sleeve and bag, manufacturers and retailers benefit from: a significant reduction in packaging weight, high-visibility shelf presence, and a packaging point of difference. Variations with the bag element of the Bax™ enable this product to be used across categories where solutions such as foil wrap or vacuum pack are required. The introduction of a window within the bag, or tailoring the shape to the cardboard outer can add further to the shelf presence of the product.


Carrybar™ – P4CK launched its new drinks carrier, the CarryBar™, at Twickenham's 90,000 capacity stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. The unique, patent pending cardboard carrier enables the efficient and easy transportation of four pints of beer. Some 100,000 carriers were produced by Benson Group at its Bardon, Leicestershire, headquarters, with the print-run split between Guinness and Greene King IPA branding. The Korsnäs Kraft Board products were printed, cut and glued prior to flat-pack despatch. The Carrybar employs a unique central bar mechanism to provide high levels of robustness and stability. All of this is delivered in a packaging solution that uses 33% less material than the nearest competitor.[10]

A 3 sided cracker that adds a quirky twist to the Christmas experience.

3 Sided Christmas cracker


  1. ^ Francis, Batt (23 November 2012). "Uncle and nephew to appear on Dragons' Den this weekend". Slough Express. Retrieved 11 December 2012. 
  2. ^ Ben, Hughes. "MAID". CSM. London College of Art. Retrieved 11 December 2012. 
  3. ^ Tran, Long. "Courtship Jacket Looks Like Batman's Cousin". YD. Yanko Design. Retrieved 11 December 2012. 
  4. ^ Freaker, Sneaker. "SNEAKER SEEKER WORKSHOPS". Sneaker Freaker. Sneaker Freaker Magazine. Retrieved 11 December 2012. 
  5. ^ Zoe, Thorman. "Dragons' Den Series 10 Episode 11". BBC 2 Dragons' Den. BBC. Retrieved 11 December 2012. 
  6. ^ Liz, Gyekye (26 November 2012). "P4CK gets backing from Dragons' Den star". Packaging News. Retrieved 11 December 2012. 
  7. ^ Rutherford, Melanie; IOM3 (September–October 2012). "Box Clever". Packaging Professional Magazine. 35 (5): 11–13. Retrieved 11 December 2012. 
  8. ^ Nye, Jason. "P4CK – Our Story". P4CK. P4CK Ltd. Retrieved 11 December 2012. 
  9. ^ Lin, Derrick. "Flexicarry". Retrieved 11 December 2012. 
  10. ^ Europe, Packaging (27 November 2012). "CarryBar successful try for P4CK design team". Packaging Europe. Retrieved 11 December 2012. 

External links[edit]