Chuck E. Cheese (character)
| Chuck E. Cheese | |
|---|---|
| CEC Entertainment character | |
| File:CEC 28.jpg Chuck E. Cheese Walkaround Character | |
| First appearance | 1977 |
| Created by | Nolan Bushnell |
| Voiced by |
|
| In-universe information | |
| Alias | The Big C |
| Nickname | Chuck E. |
| Species | Rat |
| Gender | Male |
| Occupation | Restaurateur |
| Nationality | American |
Charles Entertainment "Chuck E." Cheese[1] is the anthropomorphic rat mascot of the Chuck E. Cheese chain of family entertainment centers.[2][3][4][5]
Pizza Time Theatre era
The character was originally created as the mascot for a restaurant proposed by Nolan Bushnell (founder of Atari) in 1977. An animatronic Chuck E. performed.[6] Bushnell attended the International Association of Amusement Parks and Attractions (IAAPA) conference and saw walk-around character costumes for sale. Among them, Bushnell spotted a costume that looked like a coyote, so he bought it for his planned Coyote Pizza restaurant. When the costume arrived at Atari, it was discovered that the costume was actually a rat, with a long pink rat tail. Bushnell's group of planners named the mascot Chuck E. Cheese and changed the restaurant's name to Chuck E. Cheese's Pizza.[7][8]
References
- ^ Bouchard, Jean-Luc (2015-10-15). "You'll Never Guess What The "E" In Chuck E. Cheese Stands For". Buzzfeed. Retrieved 2017-11-28.
BuzzFeed confirmed Chuck's middle name with CEC Entertainment, Inc. in an email.
- ^ Mace, Scott (December 21, 1981). "Rat dishes up pizza, computerized entertainment". Infoworld. p. 8.
- ^ Sheff, David (1999). Game Over: How Nintendo Conquered the World. GamePress. p. 115. ISBN 9780966961706.
Above the receptionist's desk was the smiling face of Chuck E. Cheese, the company's mascot—a rat.
- ^ Taub, Stephen (November 30, 1983). "A Noisy Decline". Financial World. Vol. 152. pp. 40–43.
The star of the show is a feisty-looking rat named Chuck E. Cheese, who Bushnell hopes will become as big a celebrity as Mickey Mouse.
- ^ Kent, Steven L. (2000). The First Quarter: A 25-Year History of Video Games. BWD Press. p. 97. ISBN 9780970475503.
Bushnell called his new venture Pizza Time Theaters. He named his restaurants Chuck E. Cheese after the robotic rat mascot.
- ^ Chuck E. Cheese - Chuck E. Cheese's Characters, archived from the original on 2019-02-10, retrieved 2019-09-07
{{citation}}:|archive-date=/|archive-url=timestamp mismatch; 2019-09-08 suggested (help) - ^ Madrigal, Alexis C. (2013-07-17). "Chuck E. Cheese's, Silicon Valley Startup: The Origins of the Best Pizza Chain Ever". The Atlantic. Retrieved 2019-12-15.
- ^ Evolution of Chuck E Cheese! | Chuck E Cheese Character History, retrieved 2019-12-15
 | This article about a sports, promotional, or other mascot is a stub. You can help Wikipedia by expanding it. |