Click identifier

Click identifier may refer to several online user tracking mechanisms:

• DoubleClick Click Identifier (dclid), used by DoubleClick, now Google
• Facebook Click Identifier (fbclid) used by Facebook in social media analytics
• Google Click Identifier (gclid, gclsrc, wbraid and gbraid), used by Google Ads
• Microsoft Click Identifier (msclkid), used by Bing Ads
• Twitter Click Identifier (twclid), used by Twitter Ads
• Yahoo Click Identifier (yclid), used by Yahoo JP
• Zanox click identifier (zanpid), used by Awin

See also

• Query string
• UTM parameters
• Web analytics
• Social media analytics