Cohn & Wolfe

Cohn & Wolfe

Company type	Subsidiary
Founded	Atlanta, Georgia, United States (1970)
Headquarters	New York City
Parent	Young & Rubicam
Website	www.cohnwolfe.com

Cohn & Wolfe is a global communications & public relations firm renowned for its breakthrough creativity, award-winning brand marketing and world-class digital & social media campaigns. It is part of Young & Rubicam and part of WPP.

History

In 1970 Cohn & Wolfe was founded by Bob Cohn and Norman Wolfe in Atlanta, Georgia.

In 1999 the firm managed the campaign for Paxil, a drug produced by GlaxoSmithKline. The firm also ran a publicity campaign on social anxiety disorder which made Paxil the world's top-selling anti-depressant.

References

Bibliography

• Taylor, Catharine P. (2005-10-11). "The creepiest marketing story ever told". AdWeek. {{cite news}}: Invalid |ref=harv (help)
• Carter, Ben; Brooks, Gregory; Catalano, Frank; Smith, Bud E. (2011). Digital Marketing For Dummies, UK Edition. For Dummies. John Wiley & Sons. ISBN 9781119997771. {{cite book}}: Invalid |ref=harv (help)
• Coates, Tom (2005-10-04). "An apology from the Cillit Bang team…". plasticbag.org. {{cite web}}: Invalid |ref=harv (help)
• Gambrill, Eileen (2012). Propaganda in the Helping Professions. Oxford University Press. ISBN 9780195325003. {{cite book}}: Invalid |ref=harv (help)
• Light, Donald W. (2010). The Risks of Prescription Drugs. Columbia University Press. ISBN 9780231146937. {{cite book}}: Invalid |ref=harv (help)

Further reading

• Riggs, Thomas (2006). "Cadbury Schweppes American Beverages". Encyclopedia of major marketing campaigns. Vol. 2. Gale Group. pp. 240–242. ISBN 9780787673567. {{cite encyclopedia}}: Invalid |ref=harv (help) — Cohn & Wolfe's campaign for Diet Rite