Color psychology: Difference between revisions
| Line 44: | Line 44: | ||
{{psychology-stub}} |
{{psychology-stub}} |
||
pretty colors are coooooollll |
pretty colors are coooooollll |
||
jinx and alexx were here |
|||
Revision as of 18:32, 12 March 2010
Color psychology is the study of color as a factor in human behavior. This includes very diverse studies, ranging from quantizing individual color preference[1] to investigating the relationship between shirt color with match outcome in English football[2].
Placebo effect
The color of placebos (basically, fake pills) is reported to be a factor in their effectiveness, with "hot-colored" pills working better as stimulants while "cool" colored pills work better as depressants. It should be noted that this relationship is believed to be a consequence of the patient's expectations and not a direct effect of the color itself [3]. Consequently, these effects appear to be culture-dependent[4].
Blue public lighting
In 2000, Glasgow installed blue street lighting in certain neighborhoods and subsequently reported the anecdotal finding of reduced crime in these areas. This case was picked up by several news outlets[5][6] and, although the significance of this finding is widely disputed[7], a railroad company in Japan installed blue lighting on its stations in October 2009 in an effort to reduce the number of suicide attempts[8].
Criticism
Inherent difficulties in properly controlling trials of color's effect on humans mean that a subject's expectations and cultural bias can not be ruled out. Moreover, much evidence is anecdotal (e.g. the blue street lighting case) or based on data that includes confounders (e.g. the shirt-color correlation). Chromotherapy, a form of alternative medicine, is based on the hypothesis that distinct colors have health effects[9] unrelated to the aforementioned placebo effect. Such profound claims are the subject of skepticism and are often regarded as pseudoscience.
See also
References
- ^
Whitfield TW, Wiltshire TJ. (1990). "Color psychology: a critical review". Genet Soc Gen Psychol Monogr. 4 (116): 385–411.
{{cite journal}}: Unknown parameter|month=ignored (help) - ^ Attention: This template ({{cite doi}}) is deprecated. To cite the publication identified by doi:10.1080/02640410701736244, please use {{cite journal}} (if it was published in a bona fide academic journal, otherwise {{cite report}} with
|doi=10.1080/02640410701736244instead. - ^ de Craen AJ, Roos PJ, Leonard de Vries A, Kleijnen J. (1996) Effect of colour of drugs: systematic review of perceived effect of drugs and of their effectiveness. BMJ. 313:1624-6. PMID 8991013
- ^ Dolinska, B. (1999). "Empirical investigation into placebo effectiveness" (w). Ir J Psych Med. 16 (2): 57–58. Retrieved 2009-04-29.
- ^ http://seattletimes.nwsource.com/html/nationworld/2008494010_bluelight11.html
- ^ http://www.physorg.com/news148153021.html
- ^ http://www.businessweek.com/globalbiz/blog/eyeonasia/archives/2009/11/will_blue_light.html
- ^ http://psychcentral.com/blog/archives/2008/12/13/can-blue-colored-light-prevent-suicide/
- ^
Azeemi, Y (2005). "A Critical Analysis of Chromotherapy and Its Scientific Evolution". Evidence-Based Complementary Alternative Medicine. 2 (4): 481–488. PMID 16322805.
{{cite journal}}: Unknown parameter|coauthors=ignored (|author=suggested) (help)
 | This psychology-related article is a stub. You can help Wikipedia by expanding it. |
pretty colors are coooooollll jinx and alexx were here