Constitutional Pilsener
The Constitutional Pilsener (Estonian: Põhiseaduse Pilsner) was a beer brand brewed by A. Le Coq in celebration of the fifteenth anniversary of Estonia's 1992 constitution and introduced in cooperation with the Estonian Ministry of Justice.
The beer was a bottom-fermented pale lager with an alcohol content of 4.2% by volume.
The competing Saku Õlletehas has denounced this approach, claiming that a pilsener is too cheap a brand of beer to be associated with the Constitution.[1]
The leader of the Estonian Beer Association (Estonian: Eesti Õlleliit), Cardo Remmel, has expressed disagreement with Saku Õlletehas' position and approved the idea of promoting awareness of the Constitution using a beer brand.[2]
In its editorial, Eesti Päevaleht pointed out the hypocrisy of Saku Õlletehas' position, as the latter has been producing a Presidential Pilsener for several years.[3]
References
- ^ Postimees 9 August 2007: Saku õlletehas: Pilsneriga ei sobi tähistada Eesti riigile tähtsaid sündmusi
- ^ Postimees 9 August 2007: Remmel: põhiseaduse propageerimine õlle abil ei ole vale
- ^ Eesti Päevaleht 10 August 2007: REPLIIK: Silmakirjalik õlletööstur
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