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Type of site
Online magazine
Alexa rank Negative increase 50,799 (July 2016)[1]
Launched April 2000; 16 years ago (2000-04)
Current status Active is an online magazine of cultural criticism based in Leeds, West Yorkshire, England. It publishes reviews, interviews, and detailed essays on most cultural products and expressions in areas such as music, television, films, and theater.[2]

The website was originally created in April 2000 by a team of music and entertainment journalists. It has since expanded to over fifty staff and freelance contributors located around the globe, based in different continents and countries. Its staff includes writers from various backgrounds, ranging from academics and professional journalists to career professionals and first time writers.[2] has been cited as a source by BBC Radio,[3] The Express Tribune,[4] Warp Records and Vogue,[5][6] and was added to the list of ratings sources of Rotten Tomatoes.[7]


  1. ^ " Site Info". Alexa Internet. Retrieved 31 July 2016. 
  2. ^ a b "About". Retrieved 31 July 2016. 
  3. ^ "Steve Wright in the Afternoon". BBC. Retrieved 31 July 2016. 
  4. ^ "Stories by". The Express Tribune. Retrieved 31 July 2016. 
  5. ^ "Clark: Interview on". Warp. 19 November 2008. Retrieved 31 July 2016. 
  6. ^ "Gisele's Addiction". Vogue. 4 August 2005. Retrieved 31 July 2016. 
  7. ^ "". Rotten Tomatoes. Fandango. Retrieved 31 July 2016. 

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